Senior Marketing Automation Consultant

🔥 0 minutes ago

🤠 Texas – Remote

🤠 Texas – Remote

💵 $70k - $120k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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Marrina Decisions

WebsiteLinkedInAll Job Openings

11 - 50 employees

🤝 B2B

📣 Marketing

B2B • Marketing

Marrina Decisions is a marketing services company that specializes in managed services for marketing campaigns, particularly those involving Marketo. They offer a wide range of services including Marketo optimization, migration, and quick launch, as well as email marketing services. The company acts as an extended team to offload marketing campaign execution work, allowing businesses to focus on their core activities. With expertise in marketing automation and operations, Marrina Decisions prides itself on delivering high-quality, efficient, and empathetic services that make a measurable impact on their clients' campaigns. Clients commend their ability to seamlessly integrate and manage multi-channel and multi-product customer journeys.

📋 Description

• Build marketing automation programs and manage systems that generate consistent inbound lead traffic • Utilize Marketo or MAP features to load the top of the funnel • Manage SFDC integration • Review program requirements and identify optimization areas • Update progress on email marketing campaigns and programs • Partner with marketing and technical teams to provide data-driven solutions and recommendations • Manage large datasets and maintain data health and quality • Monitor key performance metrics and dashboards, escalating when leadership action is required • Manage lead quality, lead scoring, and lead routing in Marketo • Assess ad hoc analytics requests and determine the appropriate approach and team members • Advise marketing operations on data requirements for desired analysis • Visualize data findings to resonate with stakeholders and highlight implications • Create slides for executive review

🎯 Requirements

• Responsible marketing enthusiast with expertise building marketing automation programs and managing lead-generation systems • Must be a U.S. citizen or able to work in the U.S. without corporate sponsorship • Excellent teamwork and ability to manage expectations across multiple groups • Collaborative, hands-on expertise with Marketo and SFDC best practices • Excellent understanding of lead management, lead routing, and lifecycle management • Strategic approach to technology optimization and scalability in marketing • Experience managing large sets of data • Ability to work in a fast-paced, matrixed organization • Program and project management skills • 3–5 years of Marketo/MAP experience • 2–3 years of Salesforce experience • Self-motivated, passionate about marketing automation, and committed to learning and growth • Team-player mindset • Hands-on experience with dashboards and reporting • Ability to create executive-review presentations • Lead nurturing and lead scoring experience is desirable

🏖️ Benefits

• Health Benefits • Paid Vacation • Paid Holidays • Paid Sick Time • Ongoing Training programs • Opportunity to learn and grow in the MarTech world • Performance bonuses may be available • Comprehensive benefits package