Senior Marketing Automation Consultant

🔥 0 minutes ago

☕ Washington – Remote

☕ Washington – Remote

💵 $70k - $120k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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Marrina Decisions

WebsiteLinkedInAll Job Openings

11 - 50 employees

🤝 B2B

📣 Marketing

B2B • Marketing

Marrina Decisions is a marketing services company that specializes in managed services for marketing campaigns, particularly those involving Marketo. They offer a wide range of services including Marketo optimization, migration, and quick launch, as well as email marketing services. The company acts as an extended team to offload marketing campaign execution work, allowing businesses to focus on their core activities. With expertise in marketing automation and operations, Marrina Decisions prides itself on delivering high-quality, efficient, and empathetic services that make a measurable impact on their clients' campaigns. Clients commend their ability to seamlessly integrate and manage multi-channel and multi-product customer journeys.

📋 Description

• Build marketing automation programs and manage systems that generate consistent inbound lead traffic • Maximize Marketo or MAP capabilities to load the top of the funnel • Manage and optimize Salesforce integration • Work with teams to review program requirements and identify optimization areas • Update progress on email marketing campaigns and programs • Partner with marketing and technical teams to provide data-driven solutions and recommendations • Maintain data health and quality across large datasets • Monitor key performance metrics and dashboards, escalating when action is required • Manage lead quality, lead scoring, and lead routing in Marketo • Assess ad hoc analytics requests and determine the best approach and supporting team members • Advise marketing operations on data requirements for analysis • Visualize data findings to resonate with stakeholders and highlight implications • Create dashboards, reports, and executive-review slides

🎯 Requirements

• U.S. citizenship or ability to work in the United States without corporate sponsorship • 3–5 years of Marketo/MAP experience • 2–3 years of Salesforce experience • Program and project management skills • Experience with lead management, lead routing, and lifecycle management • Strategic approach to optimization and scalability in marketing technologies • Experience managing large sets of data • Ability to work in a fast-paced, matrixed organization • Hands-on experience with dashboards and reporting • Ability to create executive-review presentations/slides • Self-motivated, passionate about marketing automation, and willing to learn and grow • Team-player orientation • Lead nurturing and lead scoring experience is desirable

🏖️ Benefits

• Health Benefits • Paid Vacation • Paid Holidays • Paid Sick Time • Ongoing Training programs • Opportunity to learn and grow in this MarTech world • Performance bonuses may be available • Comprehensive benefits package