Marketing Data Analyst

🔥 16 hours ago

🏈 Alabama, Arizona, +34 more states – Remote

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💵 $77.7k - $112.7k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📊 Marketing Analyst

👻 Ghost score 0%

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Logo of Mazda North American Operations

Mazda North American Operations

501 - 1000 employees

Founded 1970

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

Mazda North American Operations is the North American subsidiary of Mazda Motor Corporation responsible for marketing, sales, distribution, and customer support of Mazda automobiles across the United States (and broader North America). The company showcases and sells a full lineup of passenger cars, crossovers, SUVs, hybrid and plug-in hybrid models, and sports cars through a network of local dealerships, offers financing and warranty products, certified pre-owned programs, owner services, accessories, and promotional offers. Mazda North American Operations emphasizes vehicle design, safety, electrification options, and customer ownership experiences.

📋 Description

• Design, develop, and maintain metrics, analyses, dashboards, and related tools for business decisions • Perform large-scale data analyses to extract business insights and identify strategies and optimizations • Translate analytics into data stories, actionable solutions, and recommendations for cross-functional groups and agency partners • Identify patterns and trends in complex data sets • Establish data visualization best practices and provide guidance to the data science team • Produce accessible data visualizations for multiple audiences and departments • Compile and deliver weekly, monthly, and quarterly Shopping Journey insights focused on Retail Marketing programs and investment • Collaborate with leadership to align goals, strategies, and progress • Lead and execute cross-functional data analyses with Marketing/Retail Marketing Operations • Partner with data engineers and IT on data sourcing, management, and use • Create data resources to evaluate and manage business strategies • Gather and define requirements for data science tools and models • Evaluate and interpret data trends and provide conclusions and recommendations to management • Perform other duties as assigned • Comply with all policies and standards

🎯 Requirements

• 3+ years experience developing and applying advanced statistical approaches required • 3+ years experience utilizing data mining packages (e.g., Python, R, SAS, STATA, Excel) required • 2+ years experience in marketing analytics required • An equivalent mix of education, training, and/or work experience may be considered in place of a degree required • Strong verbal and written communication skills • Presentation building skills with an ability to collaborate • Strong Microsoft Office skills (PowerPoint, Word, Excel, Teams) • Strong data analysis and visualization skills (PowerBI, Tableau) • Knowledge of current automotive landscape, trends, and innovations • Analytical and problem-solving ability, including identifying root causes and implementing corrective actions • Must be able to work remotely from one of the listed states

🏖️ Benefits

• Comprehensive benefits package (details provided via employer link) • Remote work supported in listed states

Apply Now

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