Engagement Strategist

🔥 1 minute ago

🌪️ Kansas, Ohio, +1 more states – Remote

🌪️ Kansas – Remote 🏈 Ohio – Remote 🤠 Texas – Remote

💵 $89.8k - $149.6k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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McKesson

WebsiteLinkedInAll Job Openings

10,000+ employees

📦 Logistics

💼 Consulting

🏭 Manufacturing

Logistics • Consulting • Manufacturing

McKesson is a multinational healthcare services and technology company that distributes pharmaceuticals, medical-surgical supplies, and related healthcare products to hospitals, pharmacies, and other healthcare providers. It also offers pharmacy services, health IT solutions, supply chain management, and clinical support to help providers improve operational efficiency and patient care. McKesson serves primarily B2B customers across the healthcare ecosystem, including hospitals, independent pharmacies, and long-term care facilities.

📋 Description

• Design and manage end-to-end member engagement strategies across the healthcare journey • Partner with Product Managers during product discovery and planning to define engagement strategies, customer journeys, and adoption approaches • Develop customer journey maps, channel strategies, campaign architectures, and activation plans • Build, launch, test, and optimize multi-channel engagement campaigns across email, SMS, web, mobile, and direct mail • Analyze campaign, adoption, and engagement metrics to identify improvement opportunities and recommend data-driven enhancements • Collaborate with Analytics teams to develop reporting and measurement frameworks • Partner with Product, Engineering, Operations, Client Success, and Commercial teams to implement and optimize engagement strategies • Present engagement strategies, journey designs, and performance insights to internal stakeholders and external clients • Identify opportunities to improve member experiences, increase adoption, and support business objectives • Manage relationships with external vendors and partners supporting engagement initiatives and campaigns • Drive success measures including product adoption, member engagement, campaign effectiveness, journey completion, launch-timeline delivery, member experience, behavior-change outcomes, stakeholder satisfaction, and cross-functional execution

🎯 Requirements

• Bachelor’s degree or equivalent professional experience • Typically requires 4+ years of experience in engagement strategy, customer experience, lifecycle marketing, product marketing, healthcare communications, or a related field • 2+ years of experience developing and optimizing multi-channel engagement programs using at least three communication channels • 2+ years of experience analyzing engagement, campaign, adoption, or customer behavior metrics and applying findings to improve outcomes • 2+ years of experience partnering with Product Management, Technology, Analytics, or Operations teams in a cross-functional environment • Experience managing multiple concurrent projects with competing priorities and deadlines • Experience presenting recommendations, strategies, and results to stakeholders at multiple organizational levels • Proficiency with Microsoft Excel, PowerPoint, and Word in a professional environment • Experience using CRM, marketing automation, or engagement technology platforms • Preferred: experience in healthcare, pharmacy, health technology, benefits administration, patient engagement, or consumer health industries • Preferred: experience within a product organization or Agile product development environment • Preferred: experience with Salesforce, Salesforce Marketing Cloud, or similar marketing automation platforms • Preferred: experience developing customer journey maps and personalization strategies • Preferred: experience supporting product launches, adoption initiatives, or customer onboarding programs • Preferred: experience with external agencies, consultants, or strategic partners • Preferred: familiarity with A/B testing, segmentation strategies, and campaign performance optimization methodologies

🏖️ Benefits

• Competitive compensation package • Annual bonus or long-term incentive opportunities may be offered • Benefits information provided through McKesson’s Total Rewards program • Equal employment opportunities • Reasonable accommodation for job search or application