Engagement Strategist

🔥 0 minutes ago

🌪️ Kansas, Ohio, +1 more states – Remote

🌪️ Kansas – Remote 🏈 Ohio – Remote 🤠 Texas – Remote

💵 $89.8k - $149.6k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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McKesson

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1833

💼 Consulting

📦 Logistics

🏥 Healthcare

Consulting • Logistics • Healthcare

McKesson is a diversified healthcare leader specializing in pharmaceutical distribution, medical supplies, and healthcare services. Their solutions facilitate patients' access to life-changing therapies, support efficient operations for pharmacies, health systems, and clinics, and address critical issues such as drug shortages through a resilient supply chain. McKesson provides comprehensive services such as pharmacy management software, consulting, and technology solutions for specialty practices, focusing on improving health outcomes and advancing the pharmaceutical industry. They work closely with biopharma companies to enhance medication access, adherence, and commercialization while supporting oncology and biopharma practices through data-driven insights and real-world evidence.

📋 Description

• Design and manage end-to-end member engagement strategies across the healthcare journey • Partner with Product Managers during product discovery and planning to define engagement strategies, customer journeys, and adoption approaches • Develop customer journey maps, channel strategies, campaign architectures, and activation plans • Build, launch, test, and optimize multi-channel engagement campaigns across email, SMS, web, mobile, and direct mail • Analyze campaign, adoption, and engagement metrics to identify improvement opportunities and recommend data-driven enhancements • Collaborate with Analytics teams to develop reporting and measurement frameworks providing actionable member-behavior insights • Partner with Product, Engineering, Operations, Client Success, and Commercial teams to implement and optimize engagement strategies • Present engagement strategies, journey designs, and performance insights to internal stakeholders and external clients • Identify opportunities to improve member experiences, increase adoption, and support business objectives • Manage relationships with external vendors and partners supporting engagement initiatives and campaigns • Success measured by product adoption, member engagement, campaign effectiveness, journey completion, launch-timeline delivery, member-experience improvements, stakeholder satisfaction, and cross-functional execution

🎯 Requirements

• Bachelor’s degree or equivalent professional experience • Typically 4+ years of experience in engagement strategy, customer experience, lifecycle marketing, product marketing, healthcare communications, or a related field • 2+ years of experience developing and optimizing multi-channel engagement programs using at least three communication channels • 2+ years of experience analyzing engagement, campaign, adoption, or customer behavior metrics and applying findings to improve outcomes • 2+ years of experience partnering with Product Management, Technology, Analytics, or Operations teams in a cross-functional environment • Experience managing multiple concurrent projects with competing priorities and deadlines • Experience presenting recommendations, strategies, and results to stakeholders at multiple organizational levels • Proficiency with Microsoft Excel, PowerPoint, and Word in a professional environment • Experience using CRM, marketing automation, or engagement technology platforms • Preferred: experience in healthcare, pharmacy, health technology, benefits administration, patient engagement, or consumer health industries • Preferred: experience working within a product organization or Agile product development environment • Preferred: experience with Salesforce, Salesforce Marketing Cloud, or similar marketing automation platforms • Preferred: experience developing customer journey maps and personalization strategies • Preferred: experience supporting product launches, adoption initiatives, or customer onboarding programs • Preferred: experience working with external agencies, consultants, or strategic partners • Preferred: familiarity with A/B testing, segmentation strategies, and campaign performance optimization methodologies

🏖️ Benefits

• Competitive compensation package • Annual bonus or long-term incentive opportunities may be offered • Equity may be offered as part of total rewards • Reasonable accommodation for job search or application