Product Marketing Manager – Provider

Job not on LinkedIn

🔥 0 minutes ago

🏈 Ohio – Remote

🏈 Ohio – Remote

💵 $76.5k - $127.5k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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McKesson

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1833

💼 Consulting

📦 Logistics

🏥 Healthcare

Consulting • Logistics • Healthcare

McKesson is a diversified healthcare leader specializing in pharmaceutical distribution, medical supplies, and healthcare services. Their solutions facilitate patients' access to life-changing therapies, support efficient operations for pharmacies, health systems, and clinics, and address critical issues such as drug shortages through a resilient supply chain. McKesson provides comprehensive services such as pharmacy management software, consulting, and technology solutions for specialty practices, focusing on improving health outcomes and advancing the pharmaceutical industry. They work closely with biopharma companies to enhance medication access, adherence, and commercialization while supporting oncology and biopharma practices through data-driven insights and real-world evidence.

📋 Description

• Support development and execution of provider marketing strategies for electronic prior authorization (ePA) solutions and related provider experiences • Translate business priorities, product strategies, provider needs, and workflow insights into actionable marketing and adoption plans • Define target provider audiences, desired behaviors, channel strategies, and success metrics • Develop expertise in provider medication access workflows, customer needs, competitive dynamics, and market trends • Partner with Research, Analytics, Product, and Sales teams to gather and synthesize customer, market, user, and performance insights • Apply insights to audience segmentation, campaign strategy, messaging, content development, and adoption recommendations • Create and refine customer-centered positioning, value propositions, messaging frameworks, and proof points • Translate complex healthcare technology and workflow changes into clear value stories for providers and office staff • Leverage AI-enabled tools for content creation, message personalization, testing, and optimization • Develop or guide creation of marketing campaigns, educational resources, digital experiences, and customer-facing content • Collaborate with Brand, Product, Legal, and Compliance teams to ensure communications are accurate, consistent, and compliant • Partner with Demand Generation, Digital, Product, and Sales organizations to execute integrated marketing initiatives driving activation, adoption, and repeat usage • Identify user journey friction points, conversion barriers, and experience gaps and recommend improvements • Support testing, optimization, and continuous improvement using customer feedback and performance data

🎯 Requirements

• Bachelor's degree in Marketing, Business, Healthcare Administration, Communications, or a related field • 5+ years of experience in product marketing, healthcare marketing, B2B marketing, go-to-market strategy, integrated marketing, or a related discipline • Experience developing positioning, messaging, content strategies, customer journey programs, lifecycle marketing initiatives, or product adoption campaigns • Ability to translate complex customer, product, market, and performance data into actionable recommendations • Success managing cross-functional initiatives and influencing stakeholders without direct authority • Excellent written, verbal, presentation, project management, and communication skills • Experience using data, customer feedback, and performance insights to drive decision-making and improve marketing effectiveness • Ability to balance multiple priorities, navigate ambiguity, and deliver high-quality work in a fast-paced environment • Strong customer-centric mindset focused on adoption, engagement, and business outcomes • Preferred: experience marketing healthcare technology, medication access solutions, electronic prior authorization (ePA) platforms, or healthcare services • Preferred: knowledge of provider workflows, health system environments, EHR integrations, healthcare reimbursement, or provider portal experiences • Preferred: experience supporting customer activation, provider adoption, lifecycle marketing, or behavior-change initiatives • Preferred: familiarity with healthcare regulatory, legal, and compliance considerations • Preferred: experience leveraging AI-enabled marketing tools for content development, audience segmentation, campaign optimization, and personalization • Samples or a portfolio of past work would be helpful

🏖️ Benefits

• Competitive compensation package • Annual bonus or long-term incentive opportunities may be offered • Benefits through McKesson’s Total Rewards package • Equal employment opportunities • Reasonable accommodation for applicants with disabilities