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VP, Pharma Media

🔥 0 minutes ago

🇺🇸 United States – Remote

đź’µ $130.1k - $190.8k / year

⏰ Full Time

đź”´ Lead

đź‘” Vice President

🦅 H1B Visa Sponsor

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Logo of MERGE

MERGE

501 - 1000 employees

📣 Marketing

🏥 Healthcare

Marketing • Technology • Healthcare

MERGE is a company that merges storytelling and technology to promote health, wealth, and happiness across the globe. By combining creative strategies, technology innovation, and performance marketing, MERGE creates emotional connections and leverages technology to drive sustainable growth. The company works with clients in various sectors, including healthcare, financial technology, and consumer services. Known for their long-lasting partnerships, MERGE utilizes a diverse talent pool to deliver creative, technological, and data-driven solutions to achieve tangible results for their clients.

đź“‹ Description

• Lead media strategy and senior client relationships for complex pharmaceutical accounts, focusing on HCP audiences and integrated HCP/DTC programs • Craft audience strategies including segmentation, channel roles, sequencing, and optimization • Partner with Applied Intelligence, Discoverability, Programmatic, and Social practice leads • Build integrated media plans and apply MMM, attribution, and patient-level data measurement approaches • Identify opportunities to grow existing accounts through MERGE offerings such as HCP + DTC Performance Link, HCP/DTC Maestro, and Decision-Back consulting • Support new business pitches • Mentor internal account and strategy teams • Monitor emerging media channels, pharma marketing shifts, changing HCP behaviors, and evolving technology • Bridge data, creative, and media execution to solve client business challenges

🎯 Requirements

• 10+ years of media experience • Substantial expertise in pharma marketing and HCP strategy • Experience spanning both HCP and DTC, as well as oncology, is a major plus • Continuous curiosity about AI, search, privacy, emerging channels, and evolving technology • Understanding of advanced data, patient-level insights, MMM, and attribution models • Ability to interpret measurement results and apply data to media decisions • Ability to collaborate across media, analytics, and activation specialists • Strong commercial instincts for account growth • Ability to distill complex media, audience, and measurement concepts into clear, persuasive stories for executive clients • Prior hands-on experience in programmatic, paid social, search, SEO/GEO, or integrated HCP/DTC oncology programs is valuable, though not required • US work authorization without current or future visa sponsorship requirement

🏖️ Benefits

• Medical insurance • Dental insurance • Vision insurance • Life insurance • 401K • Lifestyle Spending Account • Employer Paid Life & Disability Insurance • Flexible Time off & Holidays • Other benefits and rewards

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