Growth Paid Acquisition Specialist, III

Job not on LinkedIn

🔥 0 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $100k - $115k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Modern Family Law

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2004

💼 Consulting

🏥 Healthcare

⚖️ Legal

Consulting • Healthcare • Legal

Modern Family Law is a forward-thinking, tech-savvy, and compassionate family law firm that helps individuals and families navigate divorce, custody, support, and related family-law matters. The firm emphasizes cost-effective, technology-driven services (including calculators, a Resource Center, and flexible billing/SimpleStart retainers), operates across multiple U. S. locations, and supports career development through LLP support and a post-bar clerk mentorship program.

📋 Description

• Own and grow paid advertising performance from impression through qualified lead and SQL • Manage paid search, Local Services Ads, display, video, YouTube, Microsoft Advertising, and connected TV campaigns across active markets • Launch Google Ads, Local Services Ads, and CTV campaigns for new location openings • Scale proven campaigns and tests across budgets, markets, and audiences • Optimize toward cost per qualified lead, SQL pass-through, and retained-client contribution using HubSpot and Salesforce data • Track, score, and attribute inbound calls with CallRail and feed call data into optimization and budget decisions • Partner on landing-page, offer, and funnel testing to improve conversion rate and lead quality • Optimize Quality Scores and reduce cost per conversion • Identify negative keywords and refine targeting • Implement and monitor conversion tracking and audience segmentation across HubSpot, GA4, Google Tag Manager, and CallRail • Develop forecasts and budget plans with Finance and Sales • Test and refine manual, automated, target CPA, and target ROAS bidding strategies • Research competitors, location performance, and growth opportunities • Research and manage paid legal directories such as Justia and Super Lawyers • Provide backup or overflow support for paid social campaigns as needed • Report performance insights and forecasts to stakeholders

🎯 Requirements

• Bachelor’s degree in marketing, Business Administration, Advertising, or a related field • 4 years of experience in PPC, paid search, SEM, or performance marketing • Track record of growing paid programs and scaling qualified lead or pipeline volume • Strong expertise in Google Ads, Local Services Ads, YouTube, and Microsoft Advertising (Bing) • Proficiency in HubSpot, Google Analytics (GA4), Google Tag Manager, and CallRail • Hands-on experience with A/B testing, conversion optimization, audience strategy, and attribution modeling • Working knowledge of how paid search and organic search interact • Familiarity with ad extensions (assets), audience segmentation, and Google AI Max for Search campaigns • Strong analytical skills and ability to turn campaign data into decisions with accountability for downstream lead quality • Experience managing budgets with a disciplined, results-focused approach • Attention to detail and strong problem-solving skills • Clear communication skills for reporting performance to stakeholders • Ability to work independently and collaborate across teams • Preferred: Google Ads and Google Analytics certifications • Preferred: Experience scaling paid programs across multiple markets or locations • Preferred: Experience with connected TV or streaming and programmatic platforms • Preferred: Knowledge of AI-driven bidding and automation, including Google Ads scripts and bid management tools • Preferred: Familiarity with competitive research and PPC tools such as SEMrush • Preferred: Understanding of multichannel marketing strategy • Preferred: Proficiency in Excel or Google Sheets for analysis

🏖️ Benefits

• Health Care Plan (Medical, Dental & Vision) • Retirement Plan (401k, IRA) • Life Insurance (Basic, Voluntary & AD&D) • Paid Time Off (Vacation, Sick & Public Holidays) • Short Term & Long Term Disability • Training & Development • Work from Anywhere -- eligible after 6 months • Optional HSA • Healthcare and Dependent Care Flexible Spending Accounts • Employee assistance program • Voluntary accident insurance • Voluntary life insurance • Voluntary disability insurance • Voluntary long-term care insurance • Voluntary critical illness and cancer insurance • Pet insurance • Commuter and Transit programs may also be available in certain markets