Growth Paid Acquisition Specialist III

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🔥 0 minutes ago

☕ Washington – Remote

☕ Washington – Remote

💵 $100k - $115k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

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Modern Family Law

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2004

💼 Consulting

🏥 Healthcare

⚖️ Legal

Consulting • Healthcare • Legal

Modern Family Law is a forward-thinking, tech-savvy, and compassionate family law firm that helps individuals and families navigate divorce, custody, support, and related family-law matters. The firm emphasizes cost-effective, technology-driven services (including calculators, a Resource Center, and flexible billing/SimpleStart retainers), operates across multiple U. S. locations, and supports career development through LLP support and a post-bar clerk mentorship program.

📋 Description

• Own and grow paid advertising programs across Google Ads, Local Services Ads, YouTube, Microsoft Advertising, connected TV, and related channels. • Manage search, Local Services Ads, display, and video campaigns across active markets. • Launch Google Ads, Local Services Ads, and CTV campaigns for new location openings. • Scale proven campaigns and tests across budgets, markets, and audiences. • Optimize toward qualified leads, SQL pass-through, retained-client contribution, and efficient acquisition costs. • Use HubSpot and Salesforce downstream lead-quality data in optimization decisions. • Track, score, and attribute inbound calls with CallRail and feed call data into campaign and budget decisions. • Partner on landing-page, offer, and funnel testing to improve conversion rate and lead quality. • Improve Quality Scores, reduce cost per conversion, identify negative keywords, and refine targeting. • Implement and monitor conversion tracking and audience segmentation across HubSpot, GA4, Google Tag Manager, and CallRail. • Develop forecasts and budget plans with Finance and Sales. • Test and refine manual, automated, target CPA, and target ROAS bidding strategies. • Research competitors, location performance, and growth opportunities. • Research and manage paid legal directories such as Justia and Super Lawyers. • Provide backup or overflow support for paid social campaigns as needed. • Report performance insights and forecasts to stakeholders and collaborate with marketing operations, analytics, and sales teams.

🎯 Requirements

• Bachelor’s degree in marketing, Business Administration, Advertising, or a related field. • 4 years of experience in PPC, paid search, SEM, or performance marketing. • Track record of growing paid programs and scaling qualified lead or pipeline volume. • Strong expertise in Google Ads, Local Services Ads, YouTube, and Microsoft Advertising (Bing). • Proficiency in HubSpot, Google Analytics (GA4), Google Tag Manager, and CallRail. • Hands-on experience with A/B testing, conversion optimization, audience strategy, and attribution modeling. • Working knowledge of paid search and organic search interaction. • Familiarity with ad extensions/assets, audience segmentation, and Google AI Max for Search campaigns. • Strong analytical, attention-to-detail, and problem-solving skills. • Experience managing budgets with a disciplined, results-focused approach. • Clear communication skills for reporting performance to stakeholders. • Ability to work independently and collaborate across teams.

🏖️ Benefits

• Health Care Plan (Medical, Dental & Vision) • Retirement Plan (401k, IRA) • Life Insurance (Basic, Voluntary & AD&D) • Paid Time Off (Vacation, Sick & Public Holidays) • Short Term & Long Term Disability • Training & Development • Work from Anywhere -- eligible after 6 months • Optional HSA • Healthcare and Dependent Care Flexible Spending Accounts • Employee assistance program • Voluntary accident insurance • Voluntary life insurance • Voluntary disability insurance • Voluntary long-term care insurance • Voluntary critical illness and cancer insurance • Pet insurance • Commuter and Transit programs may also be available in certain markets