Growth Paid Acquisition Specialist – Senior

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🔥 0 minutes ago

⛰️ Colorado – Remote

⛰️ Colorado – Remote

💵 $90k - $105k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

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Modern Family Law

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2004

💼 Consulting

🏥 Healthcare

⚖️ Legal

Consulting • Healthcare • Legal

Modern Family Law is a forward-thinking, tech-savvy, and compassionate family law firm that helps individuals and families navigate divorce, custody, support, and related family-law matters. The firm emphasizes cost-effective, technology-driven services (including calculators, a Resource Center, and flexible billing/SimpleStart retainers), operates across multiple U. S. locations, and supports career development through LLP support and a post-bar clerk mentorship program.

📋 Description

• Own performance from impression through qualified lead, working with marketing operations, analytics, and sales teams • Manage search, Local Services Ads, display, and video campaigns across active markets • Plan, prepare, and launch Google Ads, Local Services Ads, and CTV campaigns for new location openings • Scale proven campaigns and tests across budgets, markets, and audiences • Design selective experiments focused on qualified leads and SQLs • Optimize toward cost per qualified lead, SQL pass-through, and retained-client contribution using HubSpot and Salesforce data • Track, score, and attribute inbound calls with CallRail and feed call data into optimization and budget decisions • Partner on landing-page, offer, and funnel testing • Improve Quality Scores and reduce cost per conversion • Identify negative keywords and refine targeting • Implement and monitor conversion tracking and audience segmentation across HubSpot, GA4, Google Tag Manager, and CallRail • Develop forecasts and budget plans with Finance and Sales • Test and refine manual, automated, target CPA, and target ROAS bidding strategies • Research competitors, location performance, and growth opportunities • Research and manage paid legal directories such as Justia and Super Lawyers • Provide backup or overflow support for paid social campaigns as needed • Provide performance insights and forecasts

🎯 Requirements

• Bachelor’s degree in marketing, Business Administration, Advertising, or a related field • 4 years of experience in PPC, paid search, SEM, or performance marketing • Track record of growing paid programs and scaling qualified lead or pipeline volume • Strong expertise in Google Ads, Local Services Ads, YouTube, and Microsoft Advertising (Bing) • Proficiency in HubSpot, Google Analytics (GA4), Google Tag Manager, and CallRail • Hands-on experience with A/B testing, conversion optimization, audience strategy, and attribution modeling • Working knowledge of paid search and organic search interaction • Familiarity with ad extensions/assets, audience segmentation, and Google AI Max for Search campaigns • Strong analytical, problem-solving, attention-to-detail, and stakeholder reporting skills • Experience managing budgets with a disciplined, results-focused approach • Ability to work independently and collaborate across teams • Preferred: Google Ads and Google Analytics certifications • Preferred: Experience scaling paid programs across multiple markets or locations • Preferred: Experience with connected TV, streaming, or programmatic platforms • Preferred: Knowledge of AI-driven bidding and automation, including Google Ads scripts and bid management tools • Preferred: Familiarity with competitive research and PPC tools such as SEMrush • Preferred: Understanding of multichannel marketing strategy • Preferred: Proficiency in Excel or Google Sheets

🏖️ Benefits

• Health Care Plan (Medical, Dental & Vision) • Retirement Plan (401k, IRA) • Life Insurance (Basic, Voluntary & AD&D) • Paid Time Off (Vacation, Sick & Public Holidays) • Short Term & Long Term Disability • Training & Development • Work from Anywhere -- eligible after 6 months • Optional HSA • Healthcare and Dependent Care Flexible Spending Accounts • Employee assistance program • Voluntary accident insurance • Voluntary life insurance • Voluntary disability insurance • Voluntary long-term care insurance • Voluntary critical illness and cancer insurance • Pet insurance • Commuter and Transit programs may also be available in certain markets