Lifecycle Marketing Manager, Expansion

Job not on LinkedIn

🔥 2 minutes ago

🇺🇸 United States – Remote

💵 $89k - $111k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Motive

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

📦 Logistics

🏗️ Construction

🍽️ Food & Beverage

Logistics • Construction • Food & Beverage

Motive is a company that provides an integrated operations platform designed to enhance the safety, productivity, and profitability of fleet management and operations. Utilizing cutting-edge AI technology, Motive offers solutions such as driver safety monitoring, fleet management, equipment monitoring, and spend management. These services provide unparalleled visibility into vehicles and equipment, automate workflows, reduce costs, and improve efficiency for industries like construction, oil & gas, public sector, food & beverage, and logistics. Motive is recognized as a leader in fleet management and empowers companies to maximize their operational potential with innovative solutions.

📋 Description

• Own strategy, requirements, performance, and optimization for prioritized revenue-facing lifecycle motions, including PLG, PQL conversion, cross-sell, attach, expansion, or reactivation • Identify and frame customer growth opportunities using customer, product, and performance insights • Define journey strategy, customer experience, messaging, audience, sequencing, channel roles, and success measures • Lead alignment across PMM, Product, Sales, and Legal on campaign timing, eligibility, and follow-up • Translate approved journey strategy into requirements and acceptance criteria; partner with Campaign Ops/MOps on delivery • Define and track program success metrics such as attach rate, trial rates, and pipeline influence • Deliver insights and recommendations to leadership and the broader team • Partner with analytics and marketing operations on cross-sell orchestration, expansion attribution, and PQL measurement • Make day-to-day journey decisions and recommend tradeoffs for assigned motions • Test and learn across audiences, copy, offers, triggers, and measurement methodologies • Own outcome interpretation and optimization priorities with Analytics • Use AI and automation to accelerate drafting, reporting, and routine tasks while remaining accountable for outcomes

🎯 Requirements

• 4-6 years of experience in email, CRM, and/or lifecycle marketing • At least 2+ years of B2B experience • SaaS/enterprise software experience is a plus • Proven experience owning conversion, cross-sell, expansion, or PLG motions and delivering against revenue and pipeline goals • Working knowledge of CRMs, including Marketo and SFDC; Pendo experience preferred • Working knowledge of pixel tracking, attribution, and campaign tracking • Cross-functional collaboration, stakeholder alignment, and project management experience • Strong communication skills and ability to present data-driven insights and strategies • Ability to turn ambiguity into a clear plan and operate with a high degree of autonomy • Customer-first mindset and passion for crafting targeted user experiences • High attention to detail and organization • Knowledge of the changing digital marketing landscape, including AI and smart automation • Bachelor's degree in marketing, business, or related field • Applicant must be authorized to receive and access commodities and technologies controlled under U.S. Export Administration Regulations

🏖️ Benefits

• Health, pharmacy, optical and dental care benefits • Paid time off • Sick time off • Short-term and long-term disability coverage • Life insurance • 401(k) contribution • Potential restricted stock units for certain roles • Some interviews or new-hire training sessions may be held in person at a global office