Lifecycle Marketing Specialist, Customer Journey

Job not on LinkedIn

🔥 2 minutes ago

🇺🇸 United States – Remote

💵 $72k - $103k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

🎡 Marketing

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👻 Ghost score 0%

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Motive

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

📦 Logistics

🏗️ Construction

🍽️ Food & Beverage

Logistics • Construction • Food & Beverage

Motive is a company that provides an integrated operations platform designed to enhance the safety, productivity, and profitability of fleet management and operations. Utilizing cutting-edge AI technology, Motive offers solutions such as driver safety monitoring, fleet management, equipment monitoring, and spend management. These services provide unparalleled visibility into vehicles and equipment, automate workflows, reduce costs, and improve efficiency for industries like construction, oil & gas, public sector, food & beverage, and logistics. Motive is recognized as a leader in fleet management and empowers companies to maximize their operational potential with innovative solutions.

📋 Description

• Own journey design requirements, customer experience, performance, and continuous improvement for assigned lifecycle journeys • Translate journey direction into briefs, audience and content requirements, acceptance criteria, and success measures • Partner with Campaign Ops/MOps through implementation and launch while remaining accountable for customer and business outcomes • Own the Monthly Product Updates newsletter from content intake and calendar through performance reporting • Review journey performance and customer-experience signals, identify gaps or risks, and recommend improvements • Support the Mandrill-to-Marketo migration by building briefs, mapping content, and defining journey and content requirements • Track and report on journey progression, adoption, re-engaged contacts, renewal, churn-prevention performance, and journey health • Partner with creative, content, marketing operations, and analytics teams to develop and report on campaigns • Run routine optimizations and tests, document learnings, and recommend improvements • Use AI and automation to speed up drafting, reporting, and routine tasks while remaining accountable for launches and outcomes • Own journey experience and optimization decisions and contribute recommendations to Lifecycle strategy and prioritization

🎯 Requirements

• 2-4 years of experience in email/CRM/lifecycle marketing • 1+ year of B2B experience; SaaS/enterprise software a plus • Experience improving customer communications or lifecycle journeys using customer needs and performance insights • Ability to write clear briefs, define journey requirements, and recommend experience improvements • Working knowledge of marketing automation platforms and CRMs, including segmentation, dynamic content, and campaign tracking • Marketo and SFDC experience preferred • Strong attention to detail and clean QA practices • Ability to manage multiple programs and deadlines and work independently within defined architecture, intake rules, and launch gates • Clear written and verbal communication • Customer-first mindset and passion for crafting targeted user experiences • Interest in the changing digital marketing landscape, including AI and smart automation • Bachelor's degree in marketing, business, or related field • Must be authorized to receive and access commodities and technologies controlled under U.S. Export Administration Regulations

🏖️ Benefits

• Health, pharmacy, optical, and dental care benefits • Paid time off • Sick time off • Short-term and long-term disability coverage • Life insurance • 401(k) contribution • Potential restricted stock units for certain roles • Some interviews or new-hire training sessions may be held in person at one of Motive's global offices