Senior Customer Marketing Specialist

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $93k - $128k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Motive

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

📦 Logistics

🏗️ Construction

🍽️ Food & Beverage

Logistics • Construction • Food & Beverage

Motive is a company that provides an integrated operations platform designed to enhance the safety, productivity, and profitability of fleet management and operations. Utilizing cutting-edge AI technology, Motive offers solutions such as driver safety monitoring, fleet management, equipment monitoring, and spend management. These services provide unparalleled visibility into vehicles and equipment, automate workflows, reduce costs, and improve efficiency for industries like construction, oil & gas, public sector, food & beverage, and logistics. Motive is recognized as a leader in fleet management and empowers companies to maximize their operational potential with innovative solutions.

📋 Description

• Own and execute customer engagement and advocacy programs that drive retention, expansion, and brand credibility • Build, scale, and nurture an online customer community • Manage incoming advocacy initiatives end-to-end • Execute customer marketing campaigns supporting adoption, retention, renewals, and expansion • Manage customer communications across key lifecycle moments with Customer Success, Sales, Product, and Marketing • Maintain campaign calendars, trackers, workflows, documentation, and systems • Design customer activation across references, storytelling, events, campaigns, media interviews, and go-to-market initiatives • Identify and recruit customers for advocacy opportunities and nurture champion relationships • Produce and manage testimonials, case studies, customer spotlights, and reference stories • Maintain a centralized repository of customer proof points for Sales and Marketing • Develop community engagement strategies, discussions, recognition programs, and events • Synthesize community feedback and sentiment into product and messaging insights • Manage Motive’s presence on G2, TrustRadius, Capterra, and Gartner Peer Insights • Run review-generation campaigns and track review performance and trends • Support webinars, media interviews, speaking opportunities, product launches, campaigns, and field marketing initiatives • Fulfill and track customer reference requests and build an advocate pipeline • Track advocacy, community, review, and asset-utilization metrics • Use data and customer insights to optimize processes, messaging, and program effectiveness • Coordinate customer outreach, scheduling, approvals, consent, timelines, logistics, follow-ups, and asset delivery • Ensure customer-facing experiences are polished, timely, and positive

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience) • 3–5 years of experience in customer marketing, customer references, online reviews, advocacy, community, or lifecycle marketing within a B2B technology company • Proven experience launching and managing customer marketing and retention/expansion-focused programs • Ability to balance customer empathy with business priorities when managing advocacy requests • Strong storytelling, writing, and customer communication skills • Strong organizational skills with attention to detail across systems, timelines, and customer touchpoints • Experience establishing, building, and managing strong customer relationships • Familiarity with review platforms such as G2 and Gartner Peer Insights • Familiarity with customer engagement tools such as Peerbound • Familiarity with project management solutions like Asana • Strong project management skills with the ability to manage multiple initiatives end-to-end • Experience interviewing customers and contributing to written customer stories or case studies • Experience managing a customer reference program is a plus • Proven track record of growing and managing an online customer community • Familiarity with WordPress and video hosting platforms like Wistia • Applicant must be authorized to receive and access commodities and technologies controlled under U.S. Export Administration Regulations

🏖️ Benefits

• Health benefits • Pharmacy benefits • Optical care benefits • Dental care benefits • Paid time off • Sick time off • Short-term disability coverage • Long-term disability coverage • Life insurance • 401(k) contribution • Some interviews or new-hire training sessions may be held in person at one of Motive's global offices