Associate Director, US Oncology, Patient Channel Strategist

Job not on LinkedIn

🔥 15 hours ago

🔔 Pennsylvania – Remote

🔔 Pennsylvania – Remote

💵 $156.9k - $247k / year

⏰ Full Time

🟠 Senior

👔 Director

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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MSD

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1891

🏥 Healthcare

📦 Logistics

🧬 Biotechnology

Healthcare • Logistics • Biotechnology

MSD is a leading biopharmaceutical company known as Merck & Co. , Inc. in the United States, Canada, and Puerto Rico, and as MSD globally. The company focuses on scientific innovation to deliver medicines and vaccines for various health challenges, including oncology, vaccines, infectious diseases, and cardio-metabolic diseases. MSD operates multiple divisions, including Human Health, Animal Health, and Research & Development. With approximately 75,000 employees worldwide and a significant investment in research and development, MSD is committed to improving global health through its scientific advancements. Additionally, the company places a strong emphasis on diversity, inclusion, and corporate responsibility. MSD’s operations extend worldwide, offering opportunities in numerous regions and promoting diversity and innovation in all aspects of its business.

📋 Description

• Define media strategies for all supported Oncology assets • Approve tactical plans and align performance measurement • Use data to validate Consumer media strategy, planning, and execution decisions • Optimize budget, channel mix, messaging, audiences, segments, publishers, and networks for business impact • Approve media plan changes, including budget cuts, increases, and optimizations • Provide strategic guidance to Patient Architect teams on audience definitions, segmentation, targeting, testing, measurement, and new capabilities • Establish channel, targeting, and messaging best practices by brand and portfolio • Ensure performance reporting includes data-driven insights and recommendations • Evaluate analytical tools, technologies, and methodologies for additional marketing performance insights • Serve as first-line escalation for aligned Patient Architects • Collaborate with internal teams on ROI, Media Mix Modeling, patient-level analyses, and business impact studies • Work effectively within a complex matrix organization

🎯 Requirements

• BA/BS required • Minimum of 6 years of combined strategic marketing, media agency, or brand management experience in any industry • Strong written and verbal communication skills • Experience in strategy and marketing business case communication, sales interface, direct customer engagement, and/or sales presentations • Strong knowledge of marketing and Consumer media targeting, channel execution, and performance measurement • Ten years of omni-channel marketing and campaign design experience preferred, emphasizing Consumer media digital strategy • Passion for digital media strategy, data, and communicating actionable insights • Demonstrated change management skills • Ability to lead, advocate, influence, and collaborate across functions and levels • Experience influencing without direct authority and working successfully with cross-functional teams • Strong business acumen and ability to translate complex and technical concepts clearly and concisely • Innovative mindset and appropriate risk taking • Ability to lead complex projects with a hands-on, detail-oriented approach • Oncology marketing experience preferred • Required skills include Consumer Marketing, Market Access, Marketing Strategies, Market Research, Media Planning, Media Strategies, Oncology, Oncology Marketing, Promotional Marketing, Strategic Marketing Consulting, Strategic Thinking, Strategy Development, and Vendor Management • Must be a US or Puerto Rico resident • No visa sponsorship • 10–15% travel required

🏖️ Benefits

• Annual bonus • Long-term incentive, if applicable • Medical, dental, and vision healthcare • Other insurance benefits for employee and family • Retirement benefits, including 401(k) • Paid holidays • Vacation • Compassionate days • Sick days • Remote work/flexible work arrangements • Relocation support may be applicable (domestic relocation listed)

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