
201 - 500 employees
Founded 2002
đź Consulting
đď¸ Defense
đŚ Logistics
Consulting ⢠Defense ⢠Logistics
Acuity, Inc. is a leading IT consultancy that empowers federal missions through innovation and technology. Partnering with federal agencies, Acuity focuses on evolving IT infrastructure, enabling data-driven decision-making, and automating critical processes to enhance mission performance. With expertise in areas such as digital evolution, data enablement, and hyperautomation, Acuity combines cutting-edge technology with a people-first approach to deliver tailored solutions that drive meaningful outcomes and foster collaborative relationships.
đĽ 18 hours ago
đď¸ New Jersey â Remote
đľ $115k - $140k / year
â° Full Time
đ Senior
đ Performance Marketing
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201 - 500 employees
Founded 2002
đź Consulting
đď¸ Defense
đŚ Logistics
Consulting ⢠Defense ⢠Logistics
Acuity, Inc. is a leading IT consultancy that empowers federal missions through innovation and technology. Partnering with federal agencies, Acuity focuses on evolving IT infrastructure, enabling data-driven decision-making, and automating critical processes to enhance mission performance. With expertise in areas such as digital evolution, data enablement, and hyperautomation, Acuity combines cutting-edge technology with a people-first approach to deliver tailored solutions that drive meaningful outcomes and foster collaborative relationships.
⢠Own the end-to-end marketing funnel from awareness through qualified leads handed off to sales ⢠Develop and execute integrated marketing campaigns aligned with business objectives and audience needs ⢠Translate product positioning and messaging into compelling campaign narratives ⢠Lead outbound email campaigns, nurture programs, newsletters, and product updates ⢠Develop segmentation strategies and optimize email performance through A/B testing and analytics ⢠Analyze campaign performance and provide insights to improve pipeline generation and influence ⢠Audit lead scoring and content effectiveness ⢠Partner with RevOps to refine attribution and reporting processes ⢠Collaborate with Product Marketing, Content, Events, and Sales teams on consistent messaging and campaign alignment ⢠Apply marketing technology innovations to improve campaign performance ⢠Partner with Marketing Ops to ensure accurate tracking in HubSpot, Salesforce, and Gong ⢠Contribute to process documentation and improvements
⢠Minimum 8 years of marketing experience, with approximately 4 years focused on campaign management and email marketing ⢠Proven experience leveraging ABM technology such as 6Sense, Common Room, or similar ⢠B2B SaaS experience required; HR Tech preferred ⢠Strong understanding of omnichannel marketing, segmentation, automation, and personalization ⢠Excellent writing skills for concise, value-based audience-specific messaging ⢠Ability to plan, prioritize, and manage multiple projects in a fast-paced, deadline-driven environment ⢠Ability to collaborate effectively with cross-functional teams ⢠Data-driven decision-making using marketing trends, KPIs, and stakeholder feedback ⢠Understanding of conversion rate optimization best practices ⢠Proficiency with Google Analytics, HubSpot, and Salesforce ⢠Experience with 6Sense, Gong, Outreach, WordPress, Asana, or similar tools ⢠Bachelor's degree in business, marketing, or a related communications field, or relevant work experience ⢠Ability to work independently, manage multiple priorities, solve complex problems, adapt quickly, and proactively drive initiatives ⢠Knowledge of email regulations including CAN-SPAM and GDPR
⢠Comprehensive medical, dental and vision plans ⢠FSA or HSA options ⢠401(k) plan with matching contributions ⢠Paid leave for sickness, disability, or parenthood ⢠#Allin Shares Program ⢠Unlimited PTO ⢠Company-paid holidays ⢠Birthday day off ⢠Closed 4th of July week and December holiday week ⢠Half-day summer Fridays and half-day first Fridays ⢠8 hours of volunteer time ⢠Employee referral bonuses ⢠Employee assistance program ⢠Remote work environment ⢠Professional and personal growth opportunities ⢠Onboarding, manager, leadership, and industry training
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