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Senior Marketing Campaign Manager

Job not on LinkedIn

🔥 18 hours ago

🏖️ New Jersey – Remote

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💵 $115k - $140k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 0%

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Logo of Acuity, Inc.

Acuity, Inc.

201 - 500 employees

Founded 2002

💼 Consulting

🎖️ Defense

📦 Logistics

Consulting • Defense • Logistics

Acuity, Inc. is a leading IT consultancy that empowers federal missions through innovation and technology. Partnering with federal agencies, Acuity focuses on evolving IT infrastructure, enabling data-driven decision-making, and automating critical processes to enhance mission performance. With expertise in areas such as digital evolution, data enablement, and hyperautomation, Acuity combines cutting-edge technology with a people-first approach to deliver tailored solutions that drive meaningful outcomes and foster collaborative relationships.

📋 Description

• Own the end-to-end marketing funnel from awareness through qualified leads handed off to sales • Develop and execute integrated marketing campaigns aligned with business objectives and audience needs • Translate product positioning and messaging into compelling campaign narratives • Lead outbound email campaigns, nurture programs, newsletters, and product updates • Develop segmentation strategies and optimize email performance through A/B testing and analytics • Analyze campaign performance and provide insights to improve pipeline generation and influence • Audit lead scoring and content effectiveness • Partner with RevOps to refine attribution and reporting processes • Collaborate with Product Marketing, Content, Events, and Sales teams on consistent messaging and campaign alignment • Apply marketing technology innovations to improve campaign performance • Partner with Marketing Ops to ensure accurate tracking in HubSpot, Salesforce, and Gong • Contribute to process documentation and improvements

🎯 Requirements

• Minimum 8 years of marketing experience, with approximately 4 years focused on campaign management and email marketing • Proven experience leveraging ABM technology such as 6Sense, Common Room, or similar • B2B SaaS experience required; HR Tech preferred • Strong understanding of omnichannel marketing, segmentation, automation, and personalization • Excellent writing skills for concise, value-based audience-specific messaging • Ability to plan, prioritize, and manage multiple projects in a fast-paced, deadline-driven environment • Ability to collaborate effectively with cross-functional teams • Data-driven decision-making using marketing trends, KPIs, and stakeholder feedback • Understanding of conversion rate optimization best practices • Proficiency with Google Analytics, HubSpot, and Salesforce • Experience with 6Sense, Gong, Outreach, WordPress, Asana, or similar tools • Bachelor's degree in business, marketing, or a related communications field, or relevant work experience • Ability to work independently, manage multiple priorities, solve complex problems, adapt quickly, and proactively drive initiatives • Knowledge of email regulations including CAN-SPAM and GDPR

🏖️ Benefits

• Comprehensive medical, dental and vision plans • FSA or HSA options • 401(k) plan with matching contributions • Paid leave for sickness, disability, or parenthood • #Allin Shares Program • Unlimited PTO • Company-paid holidays • Birthday day off • Closed 4th of July week and December holiday week • Half-day summer Fridays and half-day first Fridays • 8 hours of volunteer time • Employee referral bonuses • Employee assistance program • Remote work environment • Professional and personal growth opportunities • Onboarding, manager, leadership, and industry training

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