Director, Rare Disease Product Marketing – Sales Enablement

🔥 19 hours ago

🏄 California – Remote

🏄 California – Remote

💵 $186.6k - $233.3k / year

⏰ Full Time

🔴 Lead

📊 Sales Operations

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Natera

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2004

🏥 Healthcare

🧬 Biotechnology

⚕️ Healthcare Insurance

Healthcare • Biotechnology • Healthcare Insurance

Natera is a global leader in cell-free DNA testing technology, specializing in non-invasive genetic testing and diagnostics. The company's innovative solutions focus on areas such as prenatal screening, cancer detection, and organ transplant monitoring. By using advanced bioinformatics and DNA analysis, Natera provides healthcare professionals and patients with critical information to make more informed medical decisions.

📋 Description

• Own product positioning and the core messaging framework for Zenith • Translate complex genomic science into clear value propositions for clinicians, genetic counselors, and health systems • Lead development of sales and customer-facing assets, claims library, and MLR/compliance review workflow • Maintain competitive intelligence on the rare disease genomics landscape • Convert publications, real-world data, and utilization insights into messaging and field tools • Own the product marketing workstream of the Zenith launch plan • Design and run sales onboarding, training, and ongoing education • Map and improve the customer journey from first call to routine ordering, including implementation, EMR integration, and utilization resources • Serve as the primary day-to-day marketing partner to Sales leadership and run field feedback loops • Partner with Market Access and Reimbursement on field-ready tools and messaging • Define customer segments and account prioritization using clinical, claims, and market data • Define KPIs tracking funnel health, ordering behavior, and adoption • Represent the Rare Disease BU to Commercial Operations regarding CRM, reporting, forecasting, and ordering workflow • Coordinate with clinical community marketing on KOLs, conferences, speaker programs, and integrated planning • Collaborate across Sales, Medical Affairs, Product, Market Access, Commercial Operations, Regulatory, and Legal • Manage assigned budgets and agency/vendor partners • Build the business case and hire additional capacity as the business scales

🎯 Requirements

• Bachelor's degree in Life Sciences, Business, or Marketing required; MBA, MPH, or advanced scientific degree preferred • 8+ years of commercial experience in diagnostics, genomics, or life sciences, including product marketing, sales enablement, commercial strategy, or sales operations • Demonstrated success supporting or leading product launches in a complex clinical diagnostics or specialty setting • Experience in genomics, rare disease, or precision diagnostics strongly preferred • Experience partnering directly with a field sales organization, including training, tools, and CRM / analytics • Experience managing or developing a team is a plus • Ability to learn and distill complex clinical and genomic data into compelling, compliant narratives for HCPs and field teams • Comfort interpreting segmentation, funnel, and commercial performance data • Track record of building scalable commercial processes, enablement programs, and cross-functional workflows • Working understanding of diagnostic reimbursement, LDT considerations, and payer dynamics • Ability to operate where market data is limited and the playbook is still being written • Ability to influence without authority and build partnerships with clinical and scientific experts

🏖️ Benefits

• Annual performance incentive bonus • Long-term equity awards • Comprehensive health benefits (medical, dental, vision) • 401(k) with company match • Generous paid time off and company holidays • Additional wellness and work-life benefits • Life and disability plans for eligible employees and dependents • Free testing for employees and immediate families • Fertility care benefits • Pregnancy and baby bonding leave • Commuter benefits • Employee referral program