Demand Gen Lead

Job not on LinkedIn

🔥 4 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎣 Lead Generation

Where this job comes from

Posted on Native's careers page, not through a job board

First seen by Remote Rocketship 4 minutes ago

Logo of Native

Native

51 - 200 employees

Founded 2006

💼 Consulting

🏥 Healthcare

📦 Logistics

Consulting • Healthcare • Logistics

Native is an executive search and talent advisory firm that helps organizations and boards recruit senior leadership, independent directors, and specialist talent across sectors such as industrials, financial services, pharma & life sciences, and consumer and technology industries. Combining data-driven research with deep sector expertise, Native focuses on talent migration, GCC and India board appointments, and critical-to-business hires from its offices in Dubai, Mumbai, Gurgaon and Bangalore. The firm serves corporate clients with a B2B focus, offering bespoke search, market intelligence and advisory services.

📋 Description

• Own the strategy, execution, calendar, and budget for integrated campaigns across digital, account-based programs, events, partners, content, and Sales, with meetings, opportunities, and pipeline as the goal • Turn company narratives, product priorities, research, customer stories, and market moments into clear audiences, offers, channels, CTAs, and follow-up motions • Build 1:many, 1:few, and 1:1 programs for priority accounts using intent, engagement, events, partner activity, buying stage, and behavior • Partner closely with Sales and SDRs on account activation and multi-threading • Own demand programs around strategic cloud, technology, channel, and alliance partners • Treat priority events as campaigns with pre-event targeting, onsite activation, and follow-up • Work closely with Partnerships, Sales, and Field Marketing • Own paid and digital strategy and continuous testing across audiences, messages, creative, offers, landing pages, channels, and segments • Use AI, automation, enrichment, intent data, and modern growth tools to improve execution • Build activation into every major campaign across Sales, SDRs, executives, partners, and employees • Own campaign performance and reporting with RevOps • Measure target-account engagement, meetings, opportunities, pipeline, progression, conversion, and velocity, and use results to guide investment and changes

🎯 Requirements

• 6+ years in B2B SaaS campaigns, demand generation, ABM/ABX, growth, or integrated marketing • Experience in a similar role from Security / Cyber companies • Proven experience owning revenue-oriented campaigns across multiple channels and target-account programs • Experience building campaigns closely with Sales, SDRs, partners, and field teams • Strong understanding of paid, digital, email, web, events, partner marketing, content distribution, and conversion • An experimental mindset and comfort being both strategic and extremely hands-on in an early-stage company • Comfortable using AI and modern growth tooling as leverage, not as the job itself • Strong messaging and analytical instincts • Experience in cybersecurity, cloud, infrastructure, DevTools, or another technical B2B market is strongly preferred

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