Media Relations Specialist

🔥 0 minutes ago

🗽 New York – Remote

🗽 New York – Remote

💵 $93k - $110k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎙️ Public Relations (PR)

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Natural Cycles°

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2013

🏥 Healthcare

💼 Consulting

⚕️ Healthcare Insurance

Healthcare • Consulting • Healthcare Insurance

Natural Cycles° is a leading women’s health company that empowers women to take control of their reproductive health. It is the creator of the world's first birth control app, trusted by millions of women globally. The company's revolutionary approach combines cutting-edge technology with clinically-tested algorithms to provide a natural, effective, and hormone-free method of family planning. Founded by two physicists, Natural Cycles° is backed by rigorous research and several international VC firms, with operations in Stockholm, Geneva, New York, and remote locations worldwide. The company prioritizes women's health and well-being, driven by a mission to pioneer women’s health through research and innovation.

📋 Description

• Execute earned media initiatives supporting the North American communications strategy • Build and maintain relationships with journalists across consumer, health, business, lifestyle, technology, parenting, and women’s media in the US and Canada • Develop story angles and media pitches for research, product launches, campaigns, partnerships, and cultural moments • Secure earned media across print, digital, broadcast, podcasts, newsletters, and emerging media • Draft press releases, media alerts, executive briefing documents, FAQs, and other media materials • Manage inbound media requests through outreach, interview coordination, and follow-up • Execute the annual earned media calendar and support communications priorities • Monitor the news cycle and identify proactive and rapid-response communications opportunities • Maintain media lists, editorial calendars, media monitoring tools, and an industry opportunities database • Research and coordinate speaking engagements, conferences, podcasts, executive awards, and thought leadership opportunities • Prepare award submissions and coordinate executive media opportunities • Partner with Brand, Medical Marketing, Research, Product, Social, and other cross-functional teams on integrated communications campaigns • Coordinate earned media for campaigns, product launches, research publications, company announcements, and strategic initiatives • Track media coverage, sentiment, share of voice, and other performance metrics • Prepare monthly reporting and recommendations to optimize earned media performance

🎯 Requirements

• 4–6 years of experience in media relations or public relations • Proven track record securing national earned media across consumer, lifestyle, health, business, and technology media • Ability to build and maintain strong relationships with journalists and media contacts • Exceptional writing, editing, and storytelling skills • Ability to develop compelling media pitches and press materials • Experience supporting executive thought leadership, including media interviews, speaking opportunities, and award submissions • Strong organizational and project management skills • Ability to manage multiple priorities simultaneously • Experience working cross-functionally in a fast-paced environment • Experience working in healthcare, wellness, consumer technology, or another regulated industry preferred • Familiarity with media monitoring and media database platforms such as Cision or Muck Rack preferred • Based in the New York City metropolitan area • Work authorization in the United States, as verified through E-Verify • Applications must be submitted in English via the career site

🏖️ Benefits

• Flexible work arrangement • Professional development • Modern technology • Impactful projects • Commitment to quality • Inclusive environment • Diversity and inclusion