Vice President of Marketing

🔥 15 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

👔 Vice President

👻 Ghost score 11%

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NCSA College Recruiting

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

⚽ Sports

🎯 Recruiter

📚 Education

Sports • Recruitment • Education

NCSA College Recruiting is a college-athlete recruiting service and online platform that helps high school student-athletes connect with college coaches. It provides tools and services to create athlete profiles, showcase athletic and academic information, and support the recruiting process through technology and advisory resources. The company operates at the intersection of youth sports and college admissions, facilitating matches between athletes and collegiate programs.

📋 Description

• Own NCSA’s end-to-end marketing strategy and performance • Set targets for qualified leads, enrollment contribution, conversion, customer acquisition cost, and marketing-attributed revenue • Diagnose and address declines in organic traffic and lead volume across paid, organic, referral, and owned channels • Partner with Sales, Product, Finance, and Data teams to improve lead quality, conversion, forecasting, and unit economics • Own marketing budgets, channel mix, prioritization, and measurable return on investment • Build and optimize acquisition across SEO, AI-driven discovery, paid search, paid social, ecommerce, and emerging channels • Lead website performance and conversion rate optimization for NCSAsports.org through landing-page, offer, and funnel testing • Launch and scale ecommerce and lead marketing for digitally delivered IMG Academy products • Use weekly performance insights to adjust investment, creative, targeting, and user experiences • Own segmentation, personalization, customer journeys, email, marketing automation, lead nurture, retention, and revenue optimization • Develop renewal, upsell, and cross-sell programs across NCSA and IMG Academy offerings • Own brand stewardship, messaging, creative strategy, consumer sentiment, and positioning • Lead content and social programs to strengthen trust, search visibility, AI discoverability, and qualified demand • Apply AI-enabled workflows to improve content quality, speed, and operating efficiency • Establish KPI reviews, reporting, campaign planning, testing, and corrective action • Oversee campaign operations and analytics support; measure traffic, lead quality, funnel conversion, enrollment contribution, CAC, marketing ROI, and brand health • Ensure effective deployment of marketing technology, CRM, automation, and data capabilities • Lead and coach four functional teams: Lifecycle & CRM; Growth & Performance Marketing; Brand & Content; Marketing Operations & Analytics • Partner across Sales, Product, Technology, and Data while remaining engaged in problem solving, prioritization, and execution

🎯 Requirements

• 12+ years of progressive marketing experience with significant leadership responsibility in consumer growth and digital acquisition • Documented success improving qualified demand, customer acquisition, funnel conversion, and revenue performance • Experience with high-consideration, sales-assisted B2C purchases, consumer subscriptions, education services, or similar business models • Deep working expertise across performance marketing, SEO, CRO, lifecycle/CRM, marketing analytics, and digital customer experiences • Strong fluency in acquisition economics, attribution, experimentation, forecasting, and marketing investment optimization • Demonstrated ability to build and coach teams, partner cross-functionally, and communicate effectively with executive leadership • Hands-on operating style and ability to turn ambiguous performance problems into focused, measurable action • Preferred: experience in education, youth sports, recruiting, consumer marketplaces, or digital subscription products • Preferred: experience with Salesforce Marketing Cloud, customer data platforms, enrichment, and advanced personalization • Preferred: experience in AI search discovery/AEO, content-driven growth, and direct-to-consumer ecommerce

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