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Senior Regional Marketing Manager

🔥 14 hours ago

🇺🇸 United States – Remote

💵 $150k - $200k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

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Logo of Neo4j

Neo4j

501 - 1000 employees

Founded 2007

☁️ SaaS

🤖 Artificial Intelligence

🏢 Enterprise

SaaS • Artificial Intelligence • Enterprise

Neo4j is a leading company that provides graph database technology, enabling organizations to connect and analyze vast amounts of data through its platform. As the creators of the Neo4j Graph Database and the Cypher query language, they offer solutions like Neo4j AuraDB and Neo4j Graph Data Science to help businesses deploy graph applications efficiently, whether self-managed or fully-managed. Their tools are designed for developers and data scientists to easily build and visualize graph-based applications, improving data relationships and insights. Neo4j supports various use cases, including fraud detection, knowledge graphs, and financial services, and is widely adopted by the developer and data science communities globally. With educational resources like GraphAcademy, they also support a large and growing global community of graph technology experts.

📋 Description

• Own and drive field marketing strategy for the Northeast/Canada and Mid-Atlantic/Southeast regions • Translate company and pipeline goals into regional plans with objectives, target segments, accounts, and KPIs • Allocate regional budget and time for optimal return and align plans with corporate marketing, product marketing, sales, and revenue goals • Plan and run integrated regional campaigns, including field events, targeted account marketing, executive roundtables, conferences, and digital/local activations • Partner with sales leadership on targeted account marketing for strategic accounts • Define, track, and report regional KPIs including MQLs, stage 3 pipeline, meetings, opportunities, and campaign ROI • Analyze campaign and event results and apply lessons to future programs • Provide data-driven recommendations for regional planning, budgets, and programs • Build regional presence and reputation through field marketing events and local thought leadership • Shape regional positioning and messaging based on competitive and industry trends • Represent regional opportunities, risks, and market shifts to marketing and sales leadership • Integrate strategic partners and systems integrators into regional events and campaigns • Build joint regional programs with priority partners and SIs and track partner contribution • Own, forecast, and report on field marketing budgets for both regions • Act as marketing business partner to regional sales teams and optimize activities across channels • Connect regional sales and BDR/SDR teams with corporate, product, and regional marketing leadership • Communicate with stakeholders, manage production timelines, and maintain execution alignment

🎯 Requirements

• Bachelor's degree in Marketing, Business, or a related field • 10+ years of field, regional, or demand generation marketing experience • Experience ideally in B2B SaaS or enterprise technology • Experience in the data, AI, or database/graph technology space is a plus • Proven track record building and executing regional marketing strategy from the ground up • Strong grasp of targeted account marketing, pipeline metrics, and marketing/sales alignment • Experience with marketing analytics and reporting tools • Experience working with partner or channel teams and integrating partners/SIs into field programs is a plus • Willingness to take ownership of stretch projects • Creative thinking and willingness to try new campaign ideas • Self-starter and can-do problem-solver • Excellent project management, budgeting, and analytical skills • Strong communication, stakeholder management, and cross-functional leadership abilities • Proficiency with marketing technology and analytics tools, including Salesforce, Marketo, Splash, Asana, or similar CRM/MAP/event/project management platforms • Willingness to travel regularly across both assigned regions

🏖️ Benefits

• Stock option grant for US employees • Annual bonus eligibility for certain roles • Medical benefits • Dental benefits • Vision benefits • 401(k) • Paid time off • Certain leaves of absence • Inclusive, diverse, and equitable workplace • Opportunities to shape the future of data and analytics

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