Senior Marketing Manager

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🔥 0 minutes ago

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Nestmed

11 - 50 employees

🏥 Healthcare

☁️ SaaS

🤖 Artificial Intelligence

Healthcare • SaaS • Artificial Intelligence

Nestmed is an AI-driven SaaS platform that automates clinical documentation, coding, and quality assurance for home health and hospice agencies. The platform uses ambient voice capture, ICD-10 coding suggestions, and OASIS validation to reduce charting time, improve coding accuracy, accelerate reimbursement, and surface QA issues during visits. Nestmed is HIPAA-compliant and SOC 2 Type II certified, serving thousands of clinicians and helping agencies increase visits per clinician and meet regulatory submission targets.

📋 Description

• Own end-to-end multi-channel marketing campaigns across LinkedIn, targeted email nurture, direct messaging, and digital campaigns to generate qualified leads • Manage campaign setup, audience segmentation, copy creation, tracking, and post-campaign analytics • Convert ROI statistics, case studies, white papers, and clinical impact reports into marketing collateral, campaign copy, landing pages, and one-pagers • Package thought-leadership content and customer success stories to drive brand authority and inbound interest • Support commercial leadership with sales decks, product announcement assets, and prospect-facing collateral • Package submission applications, presentations, and promotion for major industry events and speaking engagements • Establish and monitor lead-generation metrics and track conversion from impression to pipeline contribution • Test and refine messaging, channels, and campaign mechanics to maximize ROI • Partner with the commercial leader and internal data strategist on marketing assets and campaigns targeting US enterprise home health and hospice agencies

🎯 Requirements

• 5+ years of experience in B2B healthcare marketing targeting large US healthcare organizations • Senior strategic thinking with autonomy and hands-on execution • Experience writing copy, building campaigns, and managing lead flow directly • Ability to digest complex, data-heavy content and translate it into clear, engaging, sales-driving campaigns • Strong understanding of the US healthcare buyer journey, enterprise sales cycles, and industry dynamics • Ability to thrive in a lean, fast-paced environment with minimal handholding • Full ownership of outcomes from day one

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