Director, Influencer & Community Marketing

🔥 13 minutes ago

🌽 Illinois, Oregon – Remote

🌽 Illinois – Remote 🌲 Oregon – Remote

💵 $105k - $125k / year

⏰ Full Time

🔴 Lead

💅 Influencer Marketing

👻 Ghost score 0%

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Newbridge Marketing

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2004

📣 Marketing

🎯 Recruiter

Marketing • Recruitment

Newbridge Marketing is an experiential marketing agency that produces brand experiences blending live activation, social media content, and PR to create reach, memorable engagement, and measurable results. They specialize in experiential and college marketing—helping brands engage over 15 million U. S. college and university students—and also offer field staffing and standalone staffing services for marketing, sales, and brand activations. Campaigns emphasize community- and culture-rooted activations, social engagement, media, and partnerships to drive outcomes for brand partners.

📋 Description

• Build and evolve Newbridge’s influencer and community marketing offering • Establish strategy, operational frameworks, processes, workflows, platforms, measurement frameworks, and best practices • Serve as Newbridge’s internal subject matter expert on influencer, creator, ambassador, and community marketing • Advise internal teams and brand partners on platform trends, creator dynamics, cultural moments, and Gen Z and Gen Alpha behaviors • Partner cross-functionally to develop integrated solutions and ensure best-in-class service • Help define the future structure of the Influencer & Community Marketing team • Hire, manage, and develop team members as the capability scales • Own and evolve Newbridge’s community strategy and grow Campus Collaborative • Grow Campus Collaborative’s reach, membership, engagement, and retention • Establish community engagement and communications strategies • Activate the community across brand campaigns, campus activations, live experiences, research, and content creation • Lead end-to-end strategy and execution for influencer, creator, ambassador, and NIL programs • Oversee creator and talent sourcing, recruiting, vetting, contracting, onboarding, management, and payment • Establish best practices for contracting, compensation, usage rights, exclusivity, licensing, disclosures, brand safety, FTC, and platform requirements • Manage relationships with creators, ambassadors, student-athletes, agencies, technology providers, and platform partners • Extend creator content across paid, owned, experiential, retail, and other brand channels • Define measurement frameworks and KPIs; use performance insights to optimize campaigns and inform strategy • Develop and manage program budgets and creator compensation models • Report to the VP, Client Services

🎯 Requirements

• 8+ years of experience in influencer, creator, ambassador, and/or community marketing • Agency experience strongly preferred • Proven track record building, scaling, and managing influencer, creator, ambassador, and/or community marketing programs • Experience developing processes, tools, and best practices to support growth • Ability to develop strategic recommendations and translate brand objectives into effective programs • Deep understanding of creator landscapes and platform dynamics across TikTok, Instagram, YouTube, and emerging platforms • Experience with influencer management, measurement, and discovery platforms such as CreatorIQ, Tagger, Captiv8, Later, or similar • Understanding of creator contracting, compensation, usage rights, exclusivity, content licensing, disclosures, brand safety, and FTC guidelines • Knowledge of creator monetization models, including paid partnerships, affiliate marketing, revenue share, gifting, and content licensing • Experience building, managing, and engaging ambassador, student, campus, creator, or community-based networks strongly preferred • Familiarity with athletic NIL programs and the student-athlete partnership landscape strongly preferred • Strong client-facing communication and presentation skills • Experience serving as a strategic advisor and presenting recommendations, campaign strategies, and performance insights to brand partners • Strong project and budget management skills • Ability to lead strategy while remaining hands-on in campaign execution and managing multiple programs and priorities • Experience managing and developing team members • Ability to build and scale a growing function • Highly collaborative, entrepreneurial, and culturally curious • Ability to work effectively across Client Services, Strategy, Business Development, Staffing, Production, and other cross-functional teams • Comfortable working remotely and collaborating across distributed teams

🏖️ Benefits

• Eligible for a performance-based bonus • Comprehensive benefits package • Flexible work environment with the option to work 100% remotely or hybrid from one of our offices in Portland, OR or Chicago, IL • 401(k) retirement plan with employer contribution • Generous paid time off, including company-paid holidays • 20-day paid sabbatical for every seven years of tenure • Medical coverage, with Newbridge covering the majority of employee premiums • Quarterly office stipend • Annual wellness stipend • Monthly coffee allowance

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