Director, Performance Marketing

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Nightingale Education Group

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🏥 Healthcare

💼 Consulting

📚 Education

Healthcare • Consulting • Education

Nightingale Education Group is a U. S. -accredited nursing workforce developer headquartered in Salt Lake City, Utah, founded in 2010. It works to close health equity gaps by elevating education and employment systems to create a skilled, readily available nursing workforce representative of the communities they serve. Its operating divisions include Nightingale College (higher nursing education), Nightingale Innovations/EvolveU (learning resources and continuing education), and Nightingale Solutions (workforce development and employer partnerships).

📋 Description

• Identify and assess underperforming markets through analysis of enrollment trends, competitive dynamics, and marketing effectiveness • Build and execute targeted marketing plans to improve enrollment performance in priority markets • Own evergreen messaging strategy to build sustainable market presence and brand recall • Partner with Direct Marketing and Creative to align channel execution with market strategy • Drive daily optimization, pacing, and performance across assigned marketing channels and platforms • Lead recurring business reviews with vendors to surface trends, ROI, and next steps • Manage monthly accruals, actuals, spend tracking, and invoice processing with Finance and Accounts Payable • Ensure media investments align with forecasted budgets and performance targets • Own cross-platform performance validation and standardize reporting methodologies • Communicate performance insights to senior leadership and cross-functional partners • Guide tactical adjustments and execution strategy based on performance trends and market conditions • Partner with agency and platform vendors to evaluate ROI and optimize campaigns

🎯 Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience) • 7+ years of progressive experience in performance marketing, media buying, or growth marketing • Experience managing significant paid media budgets with direct financial accountability, including accruals, reconciliations, and pacing • Strong analytical and data literacy skills, with ability to turn cross-platform data into actionable strategy • Experience managing agency and vendor relationships at a strategic level • Proficiency with CRM platforms and marketing analytics tools • Employment contingent upon successful completion of a background check and drug screen

🏖️ Benefits

• Travel, lodging, and other accommodations covered for New Collaborator Orientation in Salt Lake City, Utah • Positive work-life integration • Higher education or professional development opportunities • Collaborative leaders and continuous learning environment