Vice President, Marketing – Branding

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🔥 0 minutes ago

⛷️ Utah – Remote

⛷️ Utah – Remote

💵 $193k - $210k / year

⏰ Full Time

🔴 Lead

👔 Vice President

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Nightingale Education Group

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🏥 Healthcare

💼 Consulting

📚 Education

Healthcare • Consulting • Education

Nightingale Education Group is a U. S. -accredited nursing workforce developer headquartered in Salt Lake City, Utah, founded in 2010. It works to close health equity gaps by elevating education and employment systems to create a skilled, readily available nursing workforce representative of the communities they serve. Its operating divisions include Nightingale College (higher nursing education), Nightingale Innovations/EvolveU (learning resources and continuing education), and Nightingale Solutions (workforce development and employer partnerships).

📋 Description

• Build and own an integrated marketing operating model aligning Performance Marketing, Direct Marketing, and Creative & Brand around shared enrollment goals • Serve as the primary decision-maker across performance marketing, direct marketing, brand, and market research • Lead annual and semesterly integrated marketing planning cycles tied to state-level enrollment targets • Shift reporting to market-level dashboards tracking cost per lead, cost per start, and enrollment performance by state and program • Partner with market research to analyze state-by-state opportunity, competitive landscape, and learner personas • Build and maintain enrollment plans for each market, balancing enrollment across states • Complete and optimize Salesforce CRM as the marketing system of record • Build and maintain UTM tracking infrastructure across all channels • Design and deploy a real-time lead scoring program • Own the vendor ecosystem, evaluating and managing partners based on performance benchmarks • Lead national brand campaigns for Nightingale's healthcare and nursing education reputation • Develop localized market campaigns reflecting market-specific tuition, fees, and enrollment considerations • Ensure Creative & Brand assets align with enrollment goals • Act as executive sponsor for marketing initiatives, removing barriers and driving alignment • Coordinate with enrollment leadership on conversion strategy and the learner journey from inquiry through start • Represent marketing in cross-functional planning with Solutions, Communications, and Business Development

🎯 Requirements

• 10+ years of progressive marketing leadership experience, including at least 5 years at the VP or senior director level • Demonstrated experience in multi-state or nationally scaled enrollment/lead generation marketing programs • Prior experience in higher education; nursing education or healthcare-adjacent education required • Proven success implementing Salesforce CRM and building UTM/attribution infrastructure • Track record leading cross-functional performance, brand, direct, and market research teams • Strong analytical capability translating market-level data into actionable strategy and leadership decisions • Experience managing vendor relationships with performance-based accountability • Familiarity with state regulatory environments, including Boards of Nursing and healthcare system partnerships • Experience building enrollment or go-to-market plans across multiple geographic markets • Proficiency with marketing analytics platforms and lead scoring technologies • Successful completion of a background check and drug screen required

🏖️ Benefits

• Travel, lodging, and other accommodations covered for required New Collaborator Orientation in Salt Lake City, Utah • Positive work-life integration • Higher education and professional development opportunities • Professional and personal development opportunities