Digital Marketing Specialist

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟢 Junior

🟡 Mid-level

🌐 Digital Marketing

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NRTC

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

📦 Logistics

📡 Telecommunications

Consulting • Logistics • Telecommunications

NRTC is a technology-focused organization that assists its members, primarily in rural areas, to deliver advanced technology solutions. The company specializes in building and managing broadband networks, smart grid systems, and mobile services, making it possible for rural America to access efficient and reliable technology services. NRTC offers services ranging from broadband feasibility studies to network engineering and procurement. They also provide support in managed services, cybersecurity, and customer experience enhancements. Their initiatives are driven by a goal to improve the operational efficiency of their members and equip them with the necessary tools to thrive in telecommunications and energy sectors.

📋 Description

• Research, develop, execute, optimize, and analyze paid social and search engine marketing campaigns across multiple ad accounts and platforms • Manage campaigns using Google Ads, Meta Ads, Nextdoor Ads, MNTN Ads, LinkedIn Campaign Manager, and other digital advertising platforms • Set up, monitor, and analyze conversion tracking using Google Tag Manager and Google Analytics • Identify, develop, and evaluate social media and search engine marketing strategies for B2B and B2C audiences • Build and maintain Pivot’s and clients’ social media presence through strategy, content creation, and organic social publication • Conduct social media and/or search engine marketing audits and provide strategic recommendations • Maintain knowledge of emerging digital trends related to social media and search engine marketing effectiveness • Develop expertise in generative search optimization and AI-powered marketing tools, including the impact of ChatGPT and similar technologies on search behavior and content strategy • Develop educational resources for the Pivot team • Participate in creative brainstorming and contribute to digital marketing campaign and client initiative strategy • Perform other duties as assigned • Deliver an exceptional client experience and help Pivot and its clients grow brand awareness, strengthen customer engagement, and achieve measurable business results

🎯 Requirements

• Bachelor's degree in Marketing, Advertising, Communications, Public Relations, Business, Digital Media, or a related field; or equivalent combination of education and relevant professional experience • Minimum 2 years of professional paid social media and/or Google Ads experience required • Excellent understanding of social media platforms, including Facebook, Twitter, Instagram, Pinterest, Snapchat, TikTok, Nextdoor, and YouTube • Ability to navigate both the creative and analytical sides of social media content development and publication • Knowledge and foundational understanding of SEO audits, optimization, and reporting preferred • Experience working with multiple clients simultaneously • Strong understanding of customer and market dynamics and requirements • Proven ability to build strong relationships with clients • Excellent grammar and professional writing skills • Accuracy and great attention to detail • Ability to communicate effectively with other departments • Experience with non-profits is a plus • Ability to communicate a clear message • Ability to encourage and persuade clients to try something new • Ability to sell ideas • Must be able to provide reliable internet connection and a quiet, distraction-free environment

🏖️ Benefits

• Remote office setting • Occasional travel may be required up to 5% • Reliable internet connection and a quiet, distraction-free work environment