Digital Marketing Specialist

🔥 0 minutes ago

🤠 Texas – Remote

🤠 Texas – Remote

⏰ Full Time

🟢 Junior

🟡 Mid-level

🌐 Digital Marketing

🚫👨‍🎓 No degree required

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Uneekor, Inc.

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2015

🏭 Manufacturing

📣 Marketing

⚽ Sports

Manufacturing • Marketing • Sports

Uneekor, Inc. is a company that develops advanced golf technology solutions, providing innovative products that enhance the golf experience. The company specializes in high-quality golf simulators, swing analyzers, and performance tracking systems designed for both amateurs and professionals. By integrating cutting-edge technology, Uneekor aims to improve users' skills, engagement, and enjoyment of the game of golf.

📋 Description

• Execute Uneekor's customer lifecycle marketing strategy across email marketing, customer education, content creation, and digital engagement initiatives • Own day-to-day email marketing strategy using tools such as Klaviyo • Build, manage, and optimize automated customer lifecycle flows • Develop customer segmentation strategies to improve engagement, retention, and conversion • Coordinate email calendars for promotions, product launches, software releases, and company initiatives • Perform A/B testing and optimize campaigns based on performance metrics • Monitor ecommerce, website, email campaign, and reseller-site performance and provide improvement recommendations • Develop support educational customer journeys with Customer Experience, Product Management, and Engineering • Transform support documentation, FAQs, setup guides, release notes, and product updates into customer communications • Own Uneekor's blog strategy and editorial calendar • Research, write, edit, and publish blog content focused on golf technology, simulator ownership, product education, company news, and industry trends • Coordinate content contributions across internal teams • Coordinate product photography, lifestyle shoots, video production, and other creative assets • Support product launches by ensuring marketing assets are completed and delivered on schedule • Organize and maintain marketing asset libraries • Publish and maintain website content through Shopify and Sanity CMS • Support landing page creation, promotional updates, merchandising initiatives, website improvements, and customer experience initiatives • Monitor email marketing and customer engagement metrics and assist with lifecycle marketing reporting • Support SEO initiatives through content optimization and best practices • Coordinate with internal departments, external marketing agencies, and creative partners on launches, campaigns, and customer communications • Support additional Digital Commerce initiatives as business needs evolve

🎯 Requirements

• Bachelor's degree in marketing, communications, business, digital marketing, or a related field preferred • 2–5 years of experience in digital marketing, email marketing, ecommerce marketing, or content marketing • Experience with email marketing platforms such as Klaviyo, HubSpot, or similar marketing automation tools • Strong written communication, copywriting, and proofreading skills • Experience managing content calendars and coordinating cross-functional marketing initiatives • Strong organizational skills and ability to manage multiple projects simultaneously • Excellent attention to detail and ability to meet deadlines in a fast-paced environment • Shopify ecommerce experience preferred • Experience using Sanity CMS or other headless content management systems is a plus but not required • Basic understanding of SEO best practices preferred • Experience with Google Analytics (GA4) or similar analytics platforms is a plus • Experience coordinating creative projects, photography, or video production is a plus • Knowledge of golf or passion for the game strongly preferred • Self-motivated with ownership and accountability • Highly organized with project management skills • Excellent cross-functional communication and collaboration • Creative thinking and data-driven decision-making ability

🏖️ Benefits

• Highly competitive salary • Performance-based incentives • Comprehensive benefits package designed to support health, flexibility, and long-term success • Equal employment opportunity workplace • Accommodation support for disability or special needs