Manager, Public Relations

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Oatly

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1994

👥 B2C

🌍 Social Impact

B2C • Food and Beverage • Social Impact

Oatly is a company that was founded in 1994 with the goal of producing sustainable and responsible products, specifically plant-based alternatives like oat milk. The company is dedicated to promoting healthier living by offering products with maximum nutritional value and minimal environmental impact. Oatly believes in the importance of companies taking responsibility for societal issues and advocates for growing food for direct human consumption rather than for animal feed. Its mission includes making positive changes in eating habits without taxing the planet's resources.

📋 Description

• Input into and execute Oatly’s North American Public Relations strategy, to promote overall strategic priorities across business, consumer, and industry media • Help Oatly manage its brand reputation both proactively and reactively with media, consumers, partners, and other external stakeholders • Build, maintain, and strengthen key reporter relationships • Directly engage with media and external partners on behalf of the brand • Secure strategic press coverage across print, digital, and broadcast media, including features and product placement • Manage day-to-day relationships with PR agencies, influencer agencies, and other external support • Collaborate and coordinate work with public relations colleagues globally • Act as the go-to comms partner for North American nutrition and sustainability directors • Lead Oatly’s mission-based storytelling in North America • Provide PR support for new account launches, partnerships, or other announcements • Assist in crisis comms scenarios • Identify and oversee the creation/submission of applications for relevant industry recognitions and awards • Develop press materials such as press releases, bios, fact sheets, Q&As, and media interview backgrounders

🎯 Requirements

• 3-5 years working in public relations, external brand communications, or journalism; ideally, familiarity with emerging consumer brands • A strong background in media relations best practices that enables comfort and confidence speaking with media, key stakeholders, and executives • Desire and ability to manage and foster external relationships with reporters, conference organizers, and brand partners built on trust and open communications • Strong written and interpersonal communication skills, inclusive of writing pitches, press releases, and headlines with creativity and originality in mind • Background and/or interest in the fields of nutrition and sustainability, and a desire to lead strategy development and execution around nutrition and sustainability for the brand • Ability to think critically and make informed decisions that drive toward our strategic goals, yet flexibility and openness to change and new information • A connection to Oatly’s mission of encouraging health, sustainability, and transparency

🏖️ Benefits

• Flexible vacation (take it when you need it) • Really great benefits (yes, pet insurance is in there) • Paid volunteer days off throughout the year (doing good is fun) • Free six packs of oatmilk • Really great coworkers who are rooting for each other and the company to thrive