Manager, Public Relations

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Oatly

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1994

🍽️ Food & Beverage

🏥 Healthcare

💼 Consulting

Food & Beverage • Healthcare • Consulting

Oatly is a company that was founded in 1994 with the goal of producing sustainable and responsible products, specifically plant-based alternatives like oat milk. The company is dedicated to promoting healthier living by offering products with maximum nutritional value and minimal environmental impact. Oatly believes in the importance of companies taking responsibility for societal issues and advocates for growing food for direct human consumption rather than for animal feed. Its mission includes making positive changes in eating habits without taxing the planet's resources.

📋 Description

• input into and execute Oatly’s North American Public Relations strategy, to promote overall strategic priorities across business, consumer, and industry media, and to help Oatly manage its brand reputation • Build, maintain, and strengthen key reporter relationships, staying current on relevant news outlets, reporters, and their areas of focus across business, consumer, and trade media • Assist in securing strategic press coverage across print, digital, and broadcast media, including features and product placement • Manage day-to-day relationships with PR agencies, influencer agencies, and other external support • Regularly collaborate and coordinate work with public relations colleagues globally • Regularly monitor and identify relevant entry points for the brand’s voice within the broader cultural narrative • Act as the go-to comms partner for North American nutrition and sustainability directors • Act as a regular external communications strategic partner for Oatly's cross-functional team members • Assist in crisis comms scenarios • Help identify, prep, and staff strategic event and speaking engagement opportunities for global and North American spokespeople • Identify and oversee the creation/submission of applications for relevant industry recognitions and awards • Develop press materials such as press releases, bios, fact sheets, Q&As, and media interview backgrounders • Monitor industry trends, identify key insights on the category, and help create compelling pitch angles • Develop thoughtful media reporting and oversee monitoring and coverage tracking • Help track the annual NA PR budget as related to own workstreams

🎯 Requirements

• 5+ years working in public relations, external brand communications, or journalism; ideally, familiarity with emerging consumer brands • A strong background in media relations best practices that enables comfort and confidence speaking with media, key stakeholders, and executives, supervised and unsupervised • Desire and ability to manage and foster external relationships with reporters, conference organizers, and brand partners built on trust and open communications • Strong written and interpersonal communication skills, inclusive of writing pitches, press releases, and headlines, with creativity and originality in mind • Background and/or interest in the fields of nutrition and sustainability, and a desire to lead strategy development and execution around nutrition and sustainability for the brand • Ability to think critically and make informed decisions that drive toward our strategic goals, yet flexibility and openness to change and new information • A connection to Oatly’s mission of encouraging health, sustainability, and transparency

🏖️ Benefits

• flexible vacation (take it when you need it) • really great benefits (yes, pet insurance is in there) • paid volunteer days off throughout the year (doing good is fun) • free six packs of oatmilk • genuinely great coworkers who are rooting for each other and the company to thrive