Director of Product Marketing – Go-To-Market

🕒 August 28

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🎁 Product Marketing

👻 Ghost score 18%

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OneStep

WebsiteLinkedInAll Job Openings

11 - 50 employees

🏥 Healthcare

💰 Series A on 2021-01

Healthcare

OneStep is a health technology company that inspires health through motion by providing advanced solutions for physical therapy and mobility assessment. With a focus on data-driven care, OneStep utilizes smartphone motion sensors to deliver quick and clinically-validated analyses of functional mobility, enabling providers to offer proactive care beyond traditional in-person visits. The platform supports various specialties, including telemedicine, orthotics and prosthetics, and post-operative care, empowering clinicians to make informed decisions based on objective evidence. OneStep's mobile app enhances patient engagement through actionable feedback and tailored routines, ultimately leading to improved health outcomes and seamless integration with providers' existing workflows.

📋 Description

• Lead go-to-market strategy and execution for new products and strategic initiatives • Craft strategic narratives for launches and go-to-market initiatives, connecting customer challenges, clinical evidence, business outcomes, positioning, messaging, and commercial execution • Build and execute go-to-market strategies for existing and emerging healthcare verticals • Define target segments, ideal customer profiles, priority use cases, buyer journeys, value propositions, and routes to market • Own end-to-end execution of go-to-market programs across Product, Sales, Marketing, Clinical, and Customer Success • Translate strategy into integrated, multi-channel campaigns across landing pages, email, LinkedIn, webinars, PR, presentations, sales enablement, case studies, and customer communications • Conduct customer, market, and competitive research • Equip commercial teams with messaging, proof points, sales narratives, and storytelling frameworks • Improve customer adoption and expansion across the customer journey, including patient and frontline employee engagement initiatives • Establish scalable Product Marketing and Go-to-Market frameworks • Report to the Chief Growth and Marketing Officer and collaborate across Product, Clinical, Sales, Customer Success, and Marketing

🎯 Requirements

• 7+ years of experience in Product Marketing, Go-to-Market Strategy, Strategic Marketing, or Market Development within B2B technology, digital health, or healthcare • Proven experience developing go-to-market strategies that opened new products, customer segments, or market opportunities, not just executing product launches • Strategic rigor and creative intuition; comfortable using data to shape decisions while preserving the human story • Ability to turn customer, market, and competitive insights into positioning, commercial strategy, and business decisions • Comfortable moving between executive strategy discussions and hands-on execution • Proven ability to build strong cross-functional partnerships across Product, Clinical, Sales, Customer Success, and Marketing • Ability to thrive in a fast-paced startup environment and drive initiatives from strategy through execution • Strategic storytelling and ability to translate complex technology, data, and clinical science into compelling narratives • Ability to thrive in ambiguity and build new markets and categories