Director, Marketing Programs

Job not on LinkedIn

🔥 1 minute ago

🌪️ Kansas – Remote

🌪️ Kansas – Remote

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Optiv

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2012

Optiv Security is the cyber advisory and solutions leader, delivering strategic and technical expertise to nearly 6,000 companies across every major industry. We partner with organizations to advise, deploy and operate cybersecurity programs from strategy and managed security services to risk, integration and technology solutions. With clients at the center of our unmatched ecosystem of people, products, partners and programs, we accelerate business progress like no other company can.We manage cyber risk so you can secure your full potential.

📋 Description

• Develop and lead Optiv's enterprise marketing programs and events strategy • Own Optiv's comprehensive portfolio of corporate, national, regional, partner, client, executive, industry, internal, and CSR events • Develop a multi-year roadmap driving pipeline growth, customer engagement, partner alignment, and market differentiation • Establish portfolio governance, prioritization, investment criteria, operating standards, and measurement frameworks • Ensure consistent brand experiences, operational excellence, and measurable outcomes across event types and geographies • Advise senior and executive leaders on program strategy, audience engagement, and investment decisions • Lead planning, execution, and measurement of integrated corporate, national, and regional marketing programs • Design and deliver curated marketing experiences tied to campaigns, corporate initiatives, regional growth, and partner activities • Partner with Demand Generation, Partner Marketing, Field Marketing, Brand and Communications, Creative, Digital Marketing, Content, and Marketing Operations • Collaborate with Sales GTM leadership and regional sales leaders to deliver programs supporting pipeline development, acceleration, and conversion • Oversee event prospectuses, sponsorship packages, budgets, contract negotiations, reconciliation, event recaps, and performance reporting • Manage Optiv's company merchandise program, including budget, vendors, product strategy, inventory, and internal support • Own the marketing program budget and MDF forecast; partner on MDF, DDF, PDF, and BDF generation • Build OEM and alliance relationships and expand co-marketing and funding opportunities • Lead joint marketing plans supporting business initiatives, technology plays, solution priorities, and co-innovation • Develop executive roundtables, advisory forums, and industry-facing engagements • Lead planning and strategy for Optiv Kick Off, including content, logistics, executive engagement, sponsorships, partner participation, budget, attendee experience, and evaluation • Manage multi-million-dollar budgets across events, marketing programs, internal events, sponsorships, and CSR initiatives • Establish KPIs and executive reporting on performance, engagement, pipeline contribution, sponsorship utilization, value delivery, and ROI • Analyze results and market insights to optimize the portfolio and reallocate resources • Evaluate and implement event technology, automation, and measurement capabilities • Lead agency, contractor, and vendor relationships, including selection, negotiation, performance management, and financial stewardship • Lead, mentor, train, and develop a high-performing marketing programs and events team • Establish team priorities, goals, metrics, operating models, and standards • Build team capability through coaching, performance management, career development, workforce planning, and succession planning • Foster accountability, collaboration, innovation, continuous improvement, and data-driven decision-making • Oversee event agencies, contractors, consultants, and surge resources • Comply with policies and standards and perform other duties as assigned

🎯 Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field required • More than 10 years of progressive experience in event marketing, experiential marketing, field marketing, or marketing programs in a complex B2B environment • 4–7 years leading and developing high-performing teams, including remote or hybrid teams • Demonstrated success overseeing large-scale enterprise event portfolios and integrated marketing programs with measurable business results • Experience in cybersecurity, technology, consulting, or professional services preferred • Proven experience managing multi-million-dollar budgets, sponsorships, and partner-funded initiatives, including MDF, Co-Op, and BDF • Experience advising and partnering with senior and executive leaders and influencing decisions across a matrixed organization • Experience with marketing automation, CRM, financial, and event management platforms such as Marketo, Salesforce, NetSuite, Cvent, or similar tools • Strategic leadership, business acumen, and ability to translate enterprise objectives into actionable programs and portfolio decisions • Expertise in event strategy, experiential marketing, integrated marketing programs, demand generation, pipeline measurement, and marketing attribution • Strong executive presence and exceptional communication, presentation, negotiation, and stakeholder management skills • Strong financial, analytical, organizational, project management, and operational planning capabilities • Ability to lead through ambiguity, manage competing priorities, and drive alignment across complex cross-functional initiatives • Ability to travel up to 25% for planning, site visits, corporate and industry events, executive engagement, and onsite event leadership

🏖️ Benefits

• Inclusive Employee Resource Groups • Work/life balance • Professional training resources • Creative problem-solving and opportunity to tackle unique, complex projects • Volunteer opportunities through “Optiv Chips In” • Technology and equipment necessary to work remotely/from home, where applicable