HCP Omnichannel Marketing Director – Obesity and Related Conditions

Job not on LinkedIn

🔥 2 minutes ago

🇺🇸 United States – Remote

💵 $184.3k - $249.4k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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Amgen

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1980

🏥 Healthcare

🧬 Biotechnology

💊 Pharmaceuticals

💰 $28.5G Post-IPO Debt on 2022-12

Healthcare • Biotechnology • Pharmaceuticals

Amgen is a global leader in biotechnology, focusing on the development and commercialization of innovative medicines made from living cells. The company aims to treat serious illnesses, often targeting diseases with limited therapeutic options. Amgen emphasizes scientific innovation and is committed to ethical research, patient safety, and environmental sustainability. It actively engages in clinical trials and is known for its contributions to the fields of cancer treatment and obesity management among others.

📋 Description

• Own the strategy and performance of HCP omnichannel engagement across paid media, CRM, web, and digital activation for the Obesity and Related Conditions organization • Build a connected customer experience for called and non-called HCP audiences using data, technology, content, and analytics • Develop and execute integrated HCP omnichannel strategies across paid, owned, and earned channels • Create differentiated engagement approaches and connected customer journeys • Advance personalization, orchestration, and AI-enabled engagement capabilities • Partner across Marketing, Sales, Analytics, Medical, and Commercial teams • Lead HCP paid media strategy, planning, and optimization • Evaluate channel performance, investment allocation, and audience strategy • Establish measurement frameworks and performance-driven decision making • Lead HCP CRM strategy, segmentation, journey design, and personalization • Develop customer lifecycle programs to improve engagement and adoption • Own the vision and roadmap for HCP web properties, portals, and digital experiences • Optimize customer experiences through analytics, testing, and continuous improvement • Champion modern marketing practices, new technologies, and AI-enabled ways of working • Build and develop a high-performing omnichannel marketing team • Coach and advise senior professionals across teams and departments • Determine project timelines and assignments and remain accountable for results • Guide resource allocation and foster relationships across departments, countries, and functions • Travel 25%

🎯 Requirements

• Doctorate degree and 4 years of marketing or relevant experience, or Master’s degree and 7 years of marketing or relevant experience, or Bachelor’s degree and 9 years of marketing or relevant experience • Deep expertise in omnichannel marketing, CRM, digital engagement, media, and customer journey strategy • Proven success leading digital transformation and commercial growth initiatives • Experience managing significant media investments and engagement programs • Strong analytical, strategic, and cross-functional leadership skills • Demonstrated ability to build teams and drive organizational change • Excellent collaboration and communication skills, particularly in cross-functional and matrixed environments • Launch experience, preferably in biotechnology or pharmaceutical space • Experience in healthcare, medical devices, pharmaceuticals, or other regulated industries • Sponsorship for this role is not guaranteed

🏖️ Benefits

• A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions • Group medical, dental and vision coverage • Life and disability insurance • Flexible spending accounts • A discretionary annual bonus program • Stock-based long-term incentives • Award-winning time-off plans • Flexible work models where possible • Work/life balance support • Career development opportunities • Financial plans with opportunities to save towards retirement or other goals