Growth Marketing Lead

Job not on LinkedIn

🔥 0 minutes ago

🗽 New York – Remote

🗽 New York – Remote

⏰ Full Time

🟠 Senior

📈 Growth Marketing

👻 Ghost score 12%

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Orchid Security

WebsiteLinkedInAll Job Openings

11 - 50 employees

🔒 Cybersecurity

☁️ SaaS

🤝 B2B

💰 $36M Seed on 2025-02

Cybersecurity • SaaS • B2B

Orchid Security is an identity security platform that provides visibility, intelligence, and guardrails around identity and access within cloud and enterprise environments. The company positions its platform for use cases such as Identity & Access Management programs, Incident Response teams, GRC & audit, M&A/growth events, and automated identity guardrails — enabling teams to detect, investigate, and manage identity risk across their infrastructure. Orchid appears focused on delivering a SaaS platform to B2B customers (security, infra, and compliance teams) to improve identity visibility and security posture.

📋 Description

• Own demand generation end to end, including strategy, execution, and optimization across inbound and outbound programs • Build and scale growth marketing initiatives by identifying high-leverage channels, testing aggressively, and scaling effective approaches • Lead SEO and SEM strategy, including keyword strategy, landing page optimization, organic search performance, paid search programs, and ROI reporting • Develop content-led inbound demand programs, including gated assets, webinars, and nurture sequences • Build Orchid’s organic reach across LinkedIn and relevant security communities and convert followers into engaged prospects • Design, implement, and optimize HubSpot workflows, lead scoring, and nurture programs • Collaborate with Marketing Operations on attribution, funnel reporting, and pipeline dashboards • Partner with Product Marketing on campaign messaging and story consistency across channels • Report directly to the VP Marketing • Build the growth engine and demand generation function from scratch

🎯 Requirements

• 6+ years of B2B marketing experience • At least 3 to 4 years in demand generation, growth marketing, or a directly comparable role • Ideally experience in cybersecurity, identity, or technical SaaS • Proven track record of building scalable demand generation programs that drive measurable pipeline • Deep hands-on expertise across SEO/SEM, paid social, email nurture, marketing automation, and inbound content programs • HubSpot power user experience, including building complex workflows, lead scoring models, and nurture programs from scratch • Strong analytical skills and fluency in funnel metrics and dashboards • Growth hacker mindset with experience running structured experiments • Experience managing cross-functional programs across marketing, sales, and product in a fast-moving startup • Comfortable with the enterprise B2B buyer journey, long sales cycles, multi-stakeholder deals, and maintaining relevance across them • Nice to have: experience marketing identity security, IAM, PAM, IGA, or adjacent enterprise security products • Nice to have: early-stage startup experience building demand generation from scratch • Nice to have: familiarity with ABM and intent data tools including ZoomInfo, 6sense, and Bombora • Nice to have: experience hiring and managing a small growth marketing team

🏖️ Benefits

• Competitive compensation • Meaningful equity

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