Senior Organic Growth and Creator Manager

🔥 15 hours ago

🇺🇸 United States – Remote

💵 $117.7k - $181.5k / year

⏰ Full Time

🟠 Senior

📈 Growth Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Apartment List

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2011

🏠 Real Estate

👥 B2C

🏪 Marketplace

Real Estate • B2C • Marketplace

Apartment List is an online platform that helps individuals find apartments for rent across the United States. The service simplifies the apartment search process by offering tools such as cost of living and rent calculators, personalized rental matches, and transparent pricing, including promotional offers for renters. Apartment List covers a wide range of locations including major cities like Los Angeles, Chicago, Houston, and New York City. Through its website and mobile apps, users can easily search for and compare apartment listings based on their preferences, making the process of finding a new home more efficient and tailored to individual needs.

📋 Description

• Define Apartment List’s organic strategy, operating model, priorities, and measurement standards across all channels • Own organic social for Apartment List and Sunny on platforms such as Instagram and Facebook • Own App Store content and drive external distribution of content beyond company-owned pages • Measure organic work through traffic, registrations, and leases • Use AI tools and workflows to produce and adapt content efficiently • Architect, build, and run a creator strategy program across Apartment List and Sunny • Use creator audiences and content to scale paid social acquisition toward ROAS targets • Partner with Paid Discovery on creator content receiving paid or whitelisted support • Manage creator-program spend, relationships, measurement, and experimentation • Influence renter-growth product direction and launch and refine acquisition-focused product experiences • Own the organic content, distribution, and creator work supporting product adoption and retention • Expand city-level programs metro by metro and own organic product activation • Evaluate programs using matched holdouts • Manage Apartment List’s organic presence across platforms where renters and AI engines look • Contribute to communities such as Reddit and encourage genuine reviews through the creator network • Partner with Strategic Communications on product and research coverage • Balance reputation and performance goals • Support SEO and lead AEO in partnership with the AI & Search Visibility lead

🎯 Requirements

• 8+ years or equivalent experience in organic social, community, or content marketing • Experience owning strategy and results across multiple channels, such as social, community, app store, or site content • Experience at a consumer or marketplace brand, measured on traffic or registrations rather than only engagement • Experience building or running a creator or influencer program, including relationships, briefs, and quality • Experience using creator content to drive paid social performance • Experience driving adoption of new products or features through marketing • Experience working closely with product or growth teams and refining experiences using performance data • Experience owning and driving a brand’s presence and reputation across multiple platforms, including communities and review sites • Hands-on fluency with AI content and creative tools, including automation or agents to scale production • Experience measuring organic work against business outcomes using holdouts, matched tests, or similar methods • Experience working with content or SEO teams so social, community, and reputation work supports site content and search performance • Early experience with AEO or brands appearing in AI-generated answers preferred • Experience in a two-sided marketplace or company with distinct B2C and B2B audiences preferred • Experience building a brand’s presence on Reddit or similar communities preferred • Experience with App Store listing optimization preferred

🏖️ Benefits

• Annual salary, pre-IPO stock options, and other financial compensation (if applicable) • 100% of medical, dental, and vision premiums covered for employees and dependents • Unlimited flexible time off • 12 company holidays per year • Quarterly recharge days • Week-long holiday break • Home office reimbursement for furniture, supplies, home internet, and cell phone (if applicable) • Health and wellness reimbursement for gym membership or other qualifying expenses • Generous parental and family leave • Fertility benefits • Employer-sponsored stipends toward family forming services • 401(k) plan • Mortgage rates up to 1% below retail lenders and free 1:1 expert guidance • Frequent team-building events, team off-sites, and bi-annual company meetups • Mentorship and training • Career development opportunities • Opportunity to work on highly strategic initiatives • Encouragement to explore and adopt new technologies

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