Senior Growth Marketing Manager, Commercial/Mid-Market

🔥 17 hours ago

🇺🇸 United States – Remote

💵 $125k - $140k / year

⏰ Full Time

🟠 Senior

📈 Growth Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Outreach

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2014

🤖 Artificial Intelligence

🏢 Enterprise

Artificial Intelligence • Sales • Enterprise

Outreach is a company that provides an AI-powered sales execution platform designed to streamline workflows and enhance the effectiveness of sales representatives. The platform utilizes artificial intelligence to forecast revenue accurately, manage deals, and optimize the entire sales process. Outreach helps sales teams prioritize tasks, identify prospects, and maintain engagement throughout the customer lifecycle, ultimately aiming to boost win rates and reduce churn. With over 6,000 global customers, Outreach focuses on transforming seller workflows to consistently exceed revenue targets.

📋 Description

• Own and execute go-to-market programs for Commercial and Mid-Market segments • Develop segment positioning, messaging, and targeting strategy with product marketing • Align with sales leadership on segment-specific priorities and approach • Inform broader company segmentation and GTM strategy using field insights • Build 1:1 and 1:Few account-based marketing programs • Define ABM target account lists, engagement strategies, and buying committee mapping • Partner with sales leadership on account selection and pipeline acceleration • Design personalized buying experiences and campaigns for priority accounts • Own campaign planning and execution across channels to drive pipeline • Develop and launch integrated campaigns with marketing teams • Measure campaign performance against pipeline and revenue targets • Test and optimize campaigns using AI and data • Align field marketing priorities and execution with business objectives • Identify and activate field engagement opportunities • Develop and deliver segment-specific resources, insights, and support for field sales teams

🎯 Requirements

• 7+ years of B2B marketing experience, including experience in enterprise B2B software/SaaS organizations • Experience with revenue marketing, demand generation, field marketing, ABM, or segment marketing • Experience applying AI and automation to improve and scale marketing processes, particularly across campaign strategy, execution, personalization, or optimization • Track record of developing and executing go-to-market and campaign strategies, with a focus on measurable business outcomes • Strong focus on revenue and pipeline impact, connecting marketing strategy to measurable business outcomes • Experience working cross-functionally with sales, product marketing, revenue operations, and marketing teams • Strong analytical and executive communication skills, with the ability to translate insights into recommendations and present to senior leadership • Experience operating in matrixed global organizations across multiple market units, segments, or geographies (nice to have) • Experience with enterprise campaign orchestration and personalization across multiple channels and audiences (nice to have)

🏖️ Benefits

• Flexible time off • 401k to help you save for the future • Generous medical, dental, and vision coverage for full-time employees and their dependents • A parental leave program that includes options for a paid night nurse, and a gradual return to work • Infertility/ assisted reproductive services benefit • Employee referral bonuses • Snacks and beverages in the Office, along with fun events to celebrate • Diversity and inclusion programs that promote employee resource groups