Product Marketing Manager

🕒 September 10

🏢🏡 San Francisco – Hybrid

💵 $160k - $200k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

👻 Ghost score 31%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Outset

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2022

🤖 Artificial Intelligence

☁️ SaaS

🏢 Enterprise

Artificial Intelligence • SaaS • Enterprise

Outset is an all-in-one AI-moderated research platform that combines conversational AI, behavioral intelligence, and visual/emotional analysis to run multimodal interviews (video, audio, text) at scale. It automates participant recruitment, conducts dynamic AI moderation that probes based on audio and visual cues, synthesizes findings instantly into summaries, themes, quotes, and highlight reels, and generates shareable reports for enterprise research, UX, and consumer insights teams.

📋 Description

• Drive awareness and adoption of Outset’s AI-powered user interview research product through compelling narratives and expert storytelling • Develop and execute go-to-market plans for new product launches and feature enhancements • Own product messaging, positioning, and competitive differentiation across channels • Conduct market research and customer insights work to uncover needs, trends, and growth opportunities • Create enablement materials such as decks, one-pagers, and playbooks for Sales and Customer Success • Partner with Content to align product marketing and content marketing strategies and create content as needed • Partner with Growth to create content and messaging for email drip campaigns throughout the customer lifecycle • Create customer-specific content to support sales • Understand the competitive landscape, train the team on differentiators, and inform product decisions • Implement modern tools, AI, and workflows for product, ecosystem, campaign, and content marketing, including demos, videos, and resources • Collaborate with Product, Sales, Customer Success, Content, and Growth in a fast-paced environment

🎯 Requirements

• 4–7 years of experience in product marketing, ideally in B2B SaaS or technology environments • Proven success managing full-cycle product launches or go-to-market initiatives • Strong understanding of buyer journeys, market segmentation, and competitive analysis • Excellent storytelling, writing, and presentation skills • Highly collaborative and comfortable working with cross-functional teams • Comfort with and/or ability to quickly learn tools for competitive intelligence, content creation/video, sales enablement, design, and related functions • Experience at a fast-paced start-up • Experience at companies selling to researchers, designers, or product managers (nice to have) • Founding PMM experience (nice to have) • Legally authorized to work in the United States • Must be willing to work 4 days a week onsite in the San Francisco office • Must answer whether employment visa sponsorship is required

🏖️ Benefits

• Equity • $160K–$200K compensation range