Product Marketing Lead

🕒 September 9

🏢🏡 San Francisco – Hybrid

💵 $188.3k - $237.9k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 8%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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OP Labs

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2020

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

OP Labs is part of Optimism, a Collective of companies, communities, and citizens dedicated to rewarding public goods and creating a sustainable future for Ethereum. The organization supports the development of the Ethereum network by fostering collaboration and innovation among developers and users. OP Labs engages in building decentralized infrastructure and enhancing blockchain technology to support public goods. They focus on governance, community building, and sustainable development within the Ethereum ecosystem.

📋 Description

• Own positioning, messaging, and narrative for Optimism and the OP Stack • Translate complex infrastructure into clear value propositions for enterprise, institutional, and developer audiences • Own end-to-end go-to-market for product launches, including segmentation, launch strategy, tiering, coordination, and post-launch measurement • Define and maintain ideal customer profiles and buyer personas across financial institutions, fintechs, and enterprises • Build sales and business development enablement materials, including pitch narratives, solution briefs, competitive battle cards, case studies, and objection handling • Own competitive and market intelligence for alternative L2s, rollup frameworks, and infrastructure providers • Partner with Product to shape the roadmap using market evidence • Partner with Partnerships to package joint offerings with ecosystem and infrastructure partners • Support analyst, press, and executive communications with a consistent product narrative • Build and lead the product marketing function, including hiring, standards, and operating cadence • Communicate market shifts, competitive threats, and launch readiness to executive leadership

🎯 Requirements

• 7+ years in product marketing at enterprise B2B SaaS companies, including time owning positioning and launches for a technical product line end-to-end • Proven track record marketing to enterprise buying committees through long, multi-stakeholder sales cycles involving procurement, security, and legal review • Strong commercial instincts around packaging, pricing narrative, and competitive displacement • Demonstrated impact on pipeline and revenue • Comfortable engaging directly with engineers and technical buyers • Ability to develop credible messaging about technical infrastructure • Strategic product thinking, including customer discovery and bringing market evidence into roadmap and build-partner-buy decisions • High-agency cross-functional operating ability across product, sales, BD, design, and external partners • Exceptional writing ability for strategy documents, narratives, and enablement material • Proven ability to manage multi-quarter marketing roadmaps in ambiguous environments • Experience building or scaling a product marketing team • Genuine passion for blockchain technology, decentralization, and open systems • Experience marketing to developers alongside enterprise buyers is a strong plus • Experience selling or marketing into banks, payment networks, or fintechs is nice to have • Familiarity with regulated financial institution evaluation and procurement is nice to have • Exposure to compliance, risk, payments, stablecoin, or fiat-rail products is nice to have