Vice President of Marketing

🔥 12 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

👔 Vice President

👻 Ghost score 13%

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PatientIQ

WebsiteLinkedInAll Job Openings

11 - 50 employees

💼 Consulting

📦 Logistics

📣 Marketing

💰 $20M Series B on 2022-05

Consulting • Logistics • Marketing

PatientIQ is a healthcare platform focused on clinical efficiency and patient outcomes. The company provides EHR-integrated solutions for deploying patient-reported outcomes programs and conducting clinical studies. With systems like ClinicalPRO and ResearchPRO, PatientIQ aims to streamline patient outcomes data collection and analysis, catering to health systems, specialty practices, and medical device companies. Trusted by over 700 leading healthcare organizations, PatientIQ enhances patient care through scalable and automated solutions, leveraging outcomes data for quality improvement and research breakthroughs.

📋 Description

• Drive qualified pipeline across Provider, MedTech, and Marketplace buyer segments • Grow MQLs, SQLs, and converted pipeline against annual commercial growth targets • Build and manage paid channel strategy across LinkedIn, Google, and content syndication • Develop and execute enterprise account-based marketing strategy • Execute inbound and outbound demand programs aligned to specialty AE expansion • Deliver $8M+ in marketing-influenced pipeline each quarter • Lead repositioning from patient outcomes software to outcomes intelligence platform • Build segment-specific messaging frameworks across health systems, specialty practices, medical device companies, and societies • Develop specialty content campaigns for cardiovascular, neuro/spine, and oncology markets • Own PatientIQ’s brand voice across website, sales collateral, conferences, email, and social channels • Own commercial events and field marketing strategy • Define ROI measurement standards for events, paid channels, content programs, and field activity • Prioritize investment across ACC, ASCO, NASS, STS, and AAOS • Build pre- and post-event outbound sequences with BDRs and AEs • Lead and develop the marketing team • Build the FY2027 marketing team, including hiring plan, job descriptions, and onboarding • Partner with Sales Enablement on content, tools, and messaging infrastructure • Develop and own the annual marketing plan with commercial segment leadership • Develop and maintain marketing KPI framework • Report marketing performance and pipeline metrics to the CRO and ELT • Track account-based marketing performance and enterprise account engagement • Establish monthly marketing performance reviews across all three segments • Deliver an annual marketing plan connecting marketing spend to 30%+ year-over-year commercial growth

🎯 Requirements

• 8–12+ years of B2B SaaS or health technology marketing experience • At least 3 years in a VP-level or equivalent leadership role • Demonstrated ownership of MQL targets, pipeline contribution metrics, and demand generation programs at scale • Expert-level HubSpot proficiency, including pipeline operations, MQL attribution, campaign tracking, multi-touch reporting, and CRM integration • Experience building and managing paid channel programs, including LinkedIn Ads, Google Ads, and content syndication, with direct ROI accountability • Full-stack marketing leadership across brand, demand generation, content, web, and events • Experience managing a small, high-output team • Ability to lead strategically and execute operationally during organizational build-out • Track record of delivering measurable pipeline impact within 90 days of starting • Healthcare SaaS, digital health, or clinical technology marketing experience • Familiarity with health system buying cycles, compliance messaging, and clinical-administrative stakeholder mapping • Experience marketing to multiple buyer segments simultaneously from a single platform • Familiarity with clinical content marketing, registries, value-based care, quality measurement, CMS regulatory programs, PRO-PM, MIPS, and ACO REACH • Experience with specialty conference marketing • Comfort working in a RevOps-integrated model accountable to sourced pipeline and MQL-to-SAL conversion rates

🏖️ Benefits

• Performance-based variable compensation • Equity participation • Medical insurance • Dental insurance • Vision insurance • 401(k) with match • Professional development budget • Full benefits