Vice President of Marketing

🔥 18 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

👔 Vice President

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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tonies® USA

WebsiteLinkedInAll Job Openings

51 - 200 employees

📚 Education

Education

tonies® USA is a company that offers a creative audio experience for children through its innovative Toniebox, a screen-free audio speaker that plays music and stories. By placing a Tonie character on top, kids can enjoy various narratives and songs from a diverse library, including literary classics and Disney films, enhancing their imagination and listening skills. The company emphasizes educational and entertaining products for kids while promoting screen-free engagement.

📋 Description

• Own the North America trade and retail marketing strategy across mass, specialty, and e-commerce partners • Develop and lead integrated marketing plans across DTC, retail, Amazon, and social commerce • Partner with sales and retail teams on retailer-specific marketing plans • Lead retail activations and shopper journeys that drive conversion and velocity • Create campaigns supporting digital and retail channels across tonies.com, Amazon, Target, Walmart, specialty retail, and social commerce • Align marketing investment with retail priorities, seasonal moments, and growth targets • Lead, develop, and scale a senior marketing leadership team across Creative, Integrated Marketing, Social, PR, Influencer, Lifecycle, and Trade • Set vision, operating cadence, and performance standards for the North America marketing organization • Lead social media strategy, creator content, influencer partnerships, and real-time cultural engagement • Develop UGC, earned media, and community programs to drive organic reach and brand fandom • Identify and activate culturally relevant moments through creative and earned storytelling • Champion customer lifecycle marketing across CRM, loyalty, and community • Partner with global retention, analytics, product, and content teams to drive repeat use, loyalty, and advocacy • Bridge global brand strategy with U.S. execution and advocate for local market needs • Serve as the senior marketing voice for North America in executive forums • Partner with the President/GM on regional growth strategy and commercial goals • Own marketing measurement and performance accountability, defining KPIs linked to brand health, household growth, retail velocity, and lifetime value • Translate performance data into executive insights to inform budgets, channel mix, and prioritization • Partner with Finance, Sales, and Analytics to assess incrementality and optimize ROI

🎯 Requirements

• 15+ years of experience • 3+ years in leadership of brand and/or integrated marketing experience in consumer products • Preference for experience in entertainment, retail, or youth brands • Proven track record of leading multi-channel campaigns across social, earned, retail, and digital channels • Deep understanding of U.S. parent audiences, especially parents of toddlers and preschoolers • Experience building brand awareness and driving retention through creative storytelling and community-first tactics • Strong leadership presence and ability to rally and grow a diverse, creative, and execution team • Highly collaborative and experienced working in matrixed, global environments • Proven success leading regionally nuanced campaigns within a global brand framework • Strong commercial acumen and ability to connect creativity to growth outcomes • Curious, creative, and energized by making things happen • Bias for action, fast iteration, and high-quality output • Customer-obsessed, with empathy for both children and caregivers • Strategic but hands-on; loves owning execution • Brings energy, optimism, and a collaborative spirit • Candidates must be based in the United States • Required cover letter submission answering the specified prompt in 500 words or fewer

🏖️ Benefits

• Remote work • Permanent employee status • Required travel: domestic and international travel (30–40%)