Marketing Manager – Strategic Growth

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🔥 0 minutes ago

🏄 California, Colorado, +13 more states – Remote

🏄 California – Remote ⛰️ Colorado – Remote 🐊 Florida – Remote 🌽 Illinois – Remote 🐎 Kentucky – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🌪️ Oklahoma – Remote 🍂 Massachusetts – Remote 🚗 Michigan – Remote 🔔 Pennsylvania – Remote 🌴 South Carolina – Remote 🤠 Texas – Remote ⛷️ Utah – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

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PCNA

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🏭 Manufacturing

🤝 B2B

🛍️ eCommerce

Manufacturing • B2B • eCommerce

PCNA is Polyconcept North America, a leading distributor of promotional products and branded merchandise. The company operates a deep online catalog of apparel, bags, drinkware, tech accessories, stationery, and custom gift solutions, and provides services such as decoration, fulfillment, custom packaging, webstores (Givee), and program management to distributors and corporate clients.

📋 Description

• Own the marketing strategy for strategic growth priorities, including Givee, Apparel, and JournalBooks • Identify opportunities to accelerate qualified demand, increase adoption, and drive revenue growth across target audiences and market segments • Translate business priorities, customer insights, and product strategies into actionable marketing plans and programs • Partner cross-functionally to align execution plans supporting successful go-to-market delivery • Provide strategic recommendations and performance updates to leadership • Develop and execute integrated marketing campaigns across digital channels, sales enablement, events, content, and customer engagement programs • Design programs that identify, nurture, and convert customer buying intent into qualified demand and Marketing Qualified Leads (MQLs) • Partner with Digital Marketing to leverage website behavior, Salesforce data, and customer engagement signals to trigger targeted marketing and sales actions • Develop audience segmentation, messaging strategies, and campaign journeys aligned to customer needs and buying stages • Develop sales tools and resources that improve product positioning, customer engagement, and conversion rates • Partner with Sales leadership to identify growth opportunities, address barriers to adoption, and support strategic account initiatives • Equip Sales teams with insights, messaging, content, and marketing support to convert opportunities into revenue • Establish and monitor KPIs related to awareness, engagement, MQL generation, adoption, pipeline contribution, and revenue impact • Analyze campaign, customer, and sales performance data to identify trends, opportunities, and areas for improvement • Continuously optimize audience targeting, messaging, channel strategy, and customer journeys • Deliver actionable insights and recommendations that improve campaign performance and accelerate business growth

🎯 Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field • 5+ years of experience in growth marketing, product marketing, demand generation, or a related marketing discipline • Proven experience leading GTM initiatives and driving product adoption through targeted marketing programs • Experience partnering with Sales, Product, and Marketing teams to achieve business objectives • Experience using customer data, CRM platforms, marketing automation, and analytics tools to drive marketing performance • Strong strategic thinking and ability to translate business objectives into measurable marketing programs • Experience developing and executing integrated demand generation and go-to-market strategies • Strong understanding of customer journeys, buyer behavior, lead generation, and conversion optimization • Ability to leverage data, analytics, and customer insights for decision making • Exceptional cross-functional collaboration and stakeholder management skills • Strong communication, presentation, and storytelling abilities • Excellent prioritization and organizational skills • Results-oriented mindset focused on growth, performance, and continuous improvement • Experience in B2B marketing and/or promotional products is a plus • Must be located in California, Colorado, Florida, Georgia, Illinois, Kentucky, Massachusetts, Michigan, New York, North Carolina, Ohio, Oklahoma, Pennsylvania, South Carolina, Texas, or Utah

🏖️ Benefits

• Full healthcare and benefits, including medical, vision, dental, short-term disability, and more • Flexible scheduling • 401k Matching • Generous Paid Time Off and Holidays • PCNA Cares Share Fund – donating to teammates in times of need • Collaborative and inclusive work environment • Investment in modernization and cutting edge digital technology • Career growth opportunities