Director of Growth Marketing

Job not on LinkedIn

🔥 4 minutes ago

🌲 Oregon, Washington – Remote

🌲 Oregon – Remote ☕ Washington – Remote

💵 $167.8k - $251.6k / year

⏰ Full Time

🔴 Lead

📈 Growth Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Peak Credit Union

WebsiteLinkedInAll Job Openings

201 - 500 employees

🛡️ Insurance

💼 Consulting

🏦 Banking

Insurance • Consulting • Banking

Peak Credit Union is a member-owned credit union based in Olympia, Washington that offers a broad range of consumer and business financial services. It provides checking and savings accounts, credit cards, mortgages, auto and personal loans, business banking and lending, investment and insurance services, digital banking tools, and community-focused programs such as scholarships and financial education. The institution emphasizes accessibility, competitive rates, and local member support.

📋 Description

• Own Peak’s member-growth strategy and execution across awareness, acquisition, activation, onboarding, retention, and referral • Set the growth roadmap across digital and offline channels • Lead the growth marketing team • Partner with the SVP of Marketing & Internal Communications, Product, and IT to build funnels, launch products, and grow membership and share of wallet • Set and execute the annual member-growth strategy with quarterly priorities • Own and allocate the growth marketing budget, optimizing spend against return • Report progress against growth targets to leadership • Plan, launch, and optimize integrated campaigns across paid search, paid social, SEO, display/retargeting, email, streaming, and direct mail • Lead go-to-market for new products, features, rates, and offers • Build and run lifecycle and trigger programs including onboarding, cross-sell, and win-back • Define, track, and report growth metrics such as net new members, CAC, cost per funded account, conversion rate, ROAS, and share of wallet • Own a continuous testing roadmap across creative, audience, offer, and channel • Partner with analytics, agency, and business intelligence teams to turn data into decisions • Operate and improve the marketing technology stack, including HubSpot Marketing, Power BI, Microsoft Copilot, and Google Analytics • Partner with IT and digital to maintain clean data flow, accurate attribution, and reliable campaign execution • Ensure marketing meets credit-union advertising and lending compliance requirements • Lead and develop direct reports, agency partners, and contractors • Collaborate across product, retail/branch, digital, and IT to deliver programs on time

🎯 Requirements

• Bachelor's in Marketing, Business, Communications, a related field, or equivalent experience • Minimum of 10 years of marketing experience with increasing responsibility • Minimum of 5 years in a management or leadership role owning growth, demand, or digital marketing strategy • Deep understanding of digital marketing and data analysis • Direct B2C acquisition experience • Proven ability to reduce acquisition costs and improve return on spend • Proficiency with marketing automation, CRM, and web analytics platforms • Command of paid and organic channels and metrics including CAC, ROAS, conversion rate, and LTV • Budget management and ability to calculate and improve ROI • Strong project management skills • Working knowledge of credit-union and lending compliance requirements • Comfort with experimentation, testing design, and basic statistical reasoning • Hands-on proficiency and certifications with HubSpot Marketing, Google Ads, and Google Analytics preferred • Experience in a financial institution or highly regulated environment preferred • Track record leading B2C digital acquisition at scale and managing creative or agency partners preferred • Excellent written and verbal communication and presentation skills

🏖️ Benefits

• Performance-based compensation incentives available • Medical, dental, and vision insurance, with an option for 100% company-paid employee-only coverage • Health Care FSA (HCFSA) • Health Savings Account (HSA) with employer contributions • Dependent Care FSA (DCFSA) • Life and AD&D insurance • 401(k) plan • 8 hours of vacation accrued monthly • 8 hours of sick leave accrued monthly • 11 paid holidays • 1 floating holiday • 16 hours of self-care time • 16 hours of volunteer time