Vice President, Demand & Growth Marketing

Job not on LinkedIn

🔥 12 hours ago

🇺🇸 United States – Remote

💵 $156.7k - $290.9k / year

⏰ Full Time

🔴 Lead

📈 Growth Marketing

👻 Ghost score 3%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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RELX

WebsiteLinkedInAll Job Openings

10,000+ employees

💼 Consulting

🏥 Healthcare

🛡️ Insurance

Consulting • Healthcare • Insurance

RELX is a global provider of information-based analytics and decision tools for professional and business customers. The company focuses on enabling its clients to make better decisions, improve results, and enhance productivity by leveraging advanced technology and data. RELX serves various sectors, including Risk, Scientific, Technical & Medical, Legal, and Exhibitions, by offering specialized information and analytical tools that facilitate critical decision-making. The company is committed to corporate responsibility and delivering societal benefit through its products by contributing to scientific advancement, legal justice, and effective market transactions.

📋 Description

• Develop a cohesive B2B and B2C growth strategy with Product Marketing VPs • Own integrated demand generation across enterprise pipeline and direct acquisition • Set targets, channel mix, and budget allocation • Lead B2B marketing programs, B2C programs, and product websites • Evolve B2B2C handoffs and measurement approaches • Lead the paid media team and develop shared channel infrastructure • Build and own a cross-motion attribution model with partner functions • Drive paid search, paid social, programmatic, affiliate, and lifecycle marketing • Set B2C acquisition strategy for Osmosis, ClinicalKey AI, and Complete Anatomy • Partner on audience intelligence, segmentation, and investment optimization • Present performance and optimization approaches to senior leadership • Build and scale the integrated demand and growth organization

🎯 Requirements

• 12+ years of growth or demand generation experience • 4+ years in a senior leadership role owning pipeline or revenue targets • Track record of building and scaling demand generation in a complex, multi-motion environment (B2B and B2C, or enterprise and consumer) • Deep fluency in paid search, paid social, programmatic, and lifecycle/CRM • Strong analytical skills and experience owning performance metrics • Direct experience with AI-powered marketing tools, personalization platforms, and autonomous content operations • Experience building and leading high-performing marketing teams • Experience buying media in-house and outsourcing media buying to a partner • Experience with Salesforce and Braze, Marketo, or HubSpot • Experience with attribution or BI platforms • Experience in health tech, edtech, or professional information markets • Familiarity with HCP or clinical professional marketing and compliance considerations • Track record of building and scaling innovative marketing programs and approaches

🏖️ Benefits

• Annual incentive bonus • Healthy work/life balance initiatives • Wellbeing initiatives • Shared parental leave • Study assistance • Sabbaticals • Flexible working hours • Country-specific benefits