Vice President, Demand & Growth Marketing

Job not on LinkedIn

🔥 12 hours ago

🇺🇸 United States – Remote

💵 $156.7k - $290.9k / year

⏰ Full Time

🔴 Lead

📈 Growth Marketing

👻 Ghost score 3%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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RELX

WebsiteLinkedInAll Job Openings

10,000+ employees

💼 Consulting

🏥 Healthcare

🛡️ Insurance

Consulting • Healthcare • Insurance

RELX is a global provider of information-based analytics and decision tools for professional and business customers. The company focuses on enabling its clients to make better decisions, improve results, and enhance productivity by leveraging advanced technology and data. RELX serves various sectors, including Risk, Scientific, Technical & Medical, Legal, and Exhibitions, by offering specialized information and analytical tools that facilitate critical decision-making. The company is committed to corporate responsibility and delivering societal benefit through its products by contributing to scientific advancement, legal justice, and effective market transactions.

📋 Description

• Build and lead a single integrated demand and growth function spanning B2B enterprise pipeline and B2C direct acquisition • Develop cohesive B2B and B2C strategy with Product Marketing VPs aligned to annual commercial goals • Own demand generation strategy, targets, channel mix, and budget allocation • Lead B2B marketing programs and B2C marketing including product websites • Evolve B2B2C handoffs and measurement approaches • Lead the paid media team and develop shared channel infrastructure, measurement, and optimization approaches • Build and own a cross-motion attribution model with Marketing Intelligence & Strategy, Customer Experience & Events, and Finance • Drive paid search, paid social, programmatic, affiliate, and lifecycle performance marketing • Set B2C acquisition strategy for Osmosis, ClinicalKey AI, and Complete Anatomy direct purchasers • Partner on audience intelligence, segmentation, and investment optimization • Present performance and optimization approaches to senior leadership regularly • Build the team and systems needed to deliver demand and growth at scale

🎯 Requirements

• 12+ years of growth or demand generation experience • 4+ years in a senior leadership role owning pipeline or revenue targets • Track record of building and scaling demand generation in a complex, multi-motion environment (B2B and B2C, or enterprise and consumer) • Deep fluency in paid search, paid social, programmatic, and lifecycle/CRM marketing channels • Strong analytical instincts and ability to own metrics, diagnose pipeline problems, and adjust levers • Direct experience with AI-powered marketing tools, personalization platforms, and autonomous content operations • Experience building and leading high-performing analytical and strategic marketing teams • Ability to attract, develop, and retain exceptional marketing talent • Experience buying media in-house and outsourcing media buying to a partner • Experience with Salesforce CRM • Experience with Braze, Marketo, or HubSpot marketing automation • Experience with attribution or BI platforms • Experience in health tech, edtech, or professional information markets • Familiarity with HCP or clinical professional marketing and compliance considerations • Track record of building and scaling new marketing programs and approaches

🏖️ Benefits

• Annual incentive bonus • Healthy work/life balance initiatives • Wellbeing initiatives • Shared parental leave • Study assistance • Sabbaticals • Flexible working hours • Country-specific benefits