Marketing Operations Specialist

🔥 0 minutes ago

⛰️ Colorado – Remote

⛰️ Colorado – Remote

💵 $68.5k - $114.3k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

⚙️ Marketing Operations

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Peaksware Holdings, LLC

WebsiteLinkedInAll Job Openings

201 - 500 employees

💼 Consulting

📣 Marketing

☁️ SaaS

Consulting • Marketing • SaaS

Peaksware Holdings, LLC is a company dedicated to helping individuals improve their athletic and musical pursuits through specialized software brands. The company offers tools and programs designed to enhance training and performance for athletes, as well as platforms for composing, teaching, and learning music. Peaksware connects passionate communities of users and creators, encouraging collaboration and skill development. Notable brands under Peaksware include TrainingPeaks, which focuses on endurance training software, TrainHeroic for strength and conditioning, MakeMusic for music composition, and Alfred Music for educational music materials. Through deliberate practice methodologies, Peaksware aims to elevate performance in sports and music, supporting enthusiasts in achieving their goals.

📋 Description

• Serve as primary administrator and system owner for HubSpot across Music Brands, including Marketing Hub, Sales Hub, and CMS • Build and maintain workflows, email sequences, forms, landing pages, lists, and lead nurture programs • Own HubSpot data architecture, including custom properties, lifecycle stages, deal pipelines, record associations, and data hygiene standards • Own campaign and attribution setup, including UTM governance, campaign objects, source tracking, and multi-touch attribution reporting • Manage integrations across websites, ecommerce, product and trial signup flows, BI tools, and third-party vendors • Validate that data passes correctly end to end • Develop and maintain lead scoring and qualification models to prioritize sales outreach • Build and maintain reports and dashboards in HubSpot, Google Analytics, and Sigma • Track and analyze traffic, trials, lead generation, conversion rates, customer acquisition cost, and pipeline contribution • Reconcile data across GA4, Google Search Console, HubSpot, and the data warehouse • Resolve data discrepancies before they reach stakeholders • Communicate performance insights to marketing, sales, and executive stakeholders • Partner with marketing teams to execute multi-channel campaigns across email, web, social, and paid channels • Run A/B and multivariate tests, including test design, traffic splits, deployment, and results analysis • Monitor campaign performance against KPIs and adjust based on data • Identify inefficiencies in marketing processes and implement workflow solutions • Document processes and best practices • Evaluate new marketing technologies and manage vendor relationships • Ensure the existing marketing technology stack is fully utilized

🎯 Requirements

• 3+ years in marketing operations • Hands-on HubSpot administration as a system owner rather than an end user • Marketing Hub and Sales Hub experience required • Experience building reports and dashboards in BI tools such as Sigma, Looker, Tableau, or Power BI • Experience working with warehouse data such as Snowflake, BigQuery, or similar • Advanced proficiency in GA4, Google Tag Manager, and Excel or Google Sheets, including pivot tables, lookups, and modeling • Experience troubleshooting data flow between marketing, CRM, ecommerce, and product systems • Experience with A/B and multivariate testing • Experience using AI tools such as Claude Cowork or OpenAI Codex • Working knowledge of HTML and CSS for email templates and landing pages • Experience with CMS platforms • Understanding of SaaS business models and the customer lifecycle • Strong project management skills and a track record of delivering on time • Clear written and verbal communication, including with senior stakeholders • Degrees are not required; continued education, bootcamps, online training, professional certifications, and self-teaching are valued

🏖️ Benefits

• Medical, dental, and vision insurance • Health savings and flexible spending accounts • Paid parental leave • Employee assistance program • Accident and Critical Illness insurance • Hospital Indemnity coverage • Company-paid Short Term Disability • Company-paid Long Term Disability • Basic Life Insurance and AD&D • Employee-paid Supplemental Life Insurance for employee, spouse, and/or child • 401(k) with company match • 12 paid holidays annually • Discretionary Flexible Time Off • Free access to company products • Corporate discounts • Professional development resources • Access to the Performance and Recovery Center (PARC) onsite fitness facility • Employee-only access to onsite locker rooms and showers • Secure indoor bike storage • Access to e-bikes exclusively to Peaksware employees • Access to onsite Music and Podcast Studio • Performance-based variable compensation plan