Advanced Specialist, Product Marketing

Job not on LinkedIn

🕒 August 4

🇺🇸 United States – Remote

💵 $70k - $120k / year

⏰ Full Time

🟠 Senior

🔴 Lead

🪄 Product Specialist

👻 Ghost score 43%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Pearson VUE

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1994

💼 Consulting

🏥 Healthcare

📦 Logistics

Consulting • Healthcare • Logistics

Pearson VUE is a global leader in computer-based testing, providing a wide range of credentialing and certification exams for various industries. They support test-takers and test owners by offering resources, scheduling options, and accommodations to ensure equitable access to testing. Their mission is to empower candidates and enrich communities through the delivery of high-stakes exams that validate professional skills and knowledge, contributing to career advancement and industry standards.

📋 Description

• Build and scale a net-new growth program targeting emerging audiences and market opportunities • Create audience strategy, go-to-market approach, messaging, content ecosystem, and activation framework to drive adoption and revenue • Build and lead a comprehensive competitive marketing program • Strengthen Pearson's market position through competitive intelligence, SEO strategy, analyst and influencer engagement, and comparison content • Develop buyer guides, competitive comparisons, thought leadership, and response frameworks • Serve as a strategic product marketing partner for assigned projects • Build subject matter expertise and translate complex offerings into clear market narratives • Develop and execute go-to-market plans with objectives, audiences, deliverables, owners, milestones, and success measures • Conduct competitive and market analysis using buyer research, search behaviour, review sites, competitor content, and other data sources • Create positioning, messaging, comparison content, buyer guides, sales enablement, case studies, pitch materials, and product marketing assets • Partner with Digital teams on SEO, paid and organic activation, audience journeys, and campaign execution • Manage multiple projects and shifting priorities

🎯 Requirements

• 8+ years of product marketing experience within a global organization • Experience supporting B2B, enterprise, SaaS, technology, learning, HR, or workforce solutions preferred • Experience in competitive marketing, including competitive intelligence, differentiated positioning, comparison content, sales enablement, competitive SEO, or reputation defense • Experience developing and executing go-to-market plans from strategy through activation and measurement • Strong project leadership skills • Excellent writing and storytelling skills • Ability to simplify complexity and create persuasive content for buyers, sellers, partners, and senior stakeholders • Analytical mindset with experience measuring performance, tracking ROI, and applying insights to optimize outcomes • Ability to operate effectively in a flexible, project-based role where assignments and priorities may evolve • Candidates in the US; preference for Eastern/Central time zones

🏖️ Benefits

• Eligible to participate in an annual incentive program • Benefits information provided via Pearson benefits page • Equal opportunity employer committed to diversity and inclusion

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