Advanced Specialist, Product Marketing

Job not on LinkedIn

🔥 2 hours ago

❄️ Minnesota – Remote

❄️ Minnesota – Remote

💵 $70k - $120k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🪄 Product Specialist

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Pearson VUE

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1994

💼 Consulting

🏥 Healthcare

📦 Logistics

Consulting • Healthcare • Logistics

Pearson VUE is a global leader in computer-based testing, providing a wide range of credentialing and certification exams for various industries. They support test-takers and test owners by offering resources, scheduling options, and accommodations to ensure equitable access to testing. Their mission is to empower candidates and enrich communities through the delivery of high-stakes exams that validate professional skills and knowledge, contributing to career advancement and industry standards.

📋 Description

• Serve as the subject matter expert for products within the solution category, developing positioning and audience-specific messaging • Partner with Audience Marketing Managers to integrate products into broader marketing programs driving demand, engagement, and pipeline • Collaborate with Product, Sales, Customer Support, and cross-functional teams to align messaging and maintain feedback loops • Equip sellers, resellers, and channel partners with sales enablement tools including value narratives, case studies, pitch decks, and product one-pagers • Develop and maintain a library of product marketing assets across channels and teams • Leverage analytics to assess performance, uncover insights, and optimize messaging and materials • Monitor market trends, buyer behavior shifts, emerging technologies, and competitor moves to inform GTM strategies • Lead go-to-market plans from strategy through execution • Shape positioning, storytelling, and audience-specific messaging • Collaborate with creative teams and Audience Marketing Managers to drive pipeline, adoption, and revenue

🎯 Requirements

• Significant product marketing experience within a global organization • Proven experience developing and executing go-to-market plans for B2B or enterprise solutions • Strong project management skills • Ability to drive cross-functional alignment and deliver high-quality work on time • Analytical mindset with experience measuring performance, tracking ROI, and using data to optimize outcomes • Experience managing budgets and optimizing investments across marketing channels • Industry expertise in enterprise HR, talent management, workforce learning, or adjacent sectors is highly desirable • Strong stakeholder management skills and ability to influence marketing, product, sales, and executive teams is highly desirable • Ability to develop compelling positioning, storytelling, and audience-specific messaging • Ability to monitor market trends, buyer behavior, emerging technologies, and competitor activity

🏖️ Benefits

• Annual incentive program eligibility • Benefits information provided via Pearson’s benefits page • Personal growth opportunities • Professional advancement opportunities • Inclusive work environment • Equal opportunity employment