Performance Marketing Specialist

Job not on LinkedIn

🔥 39 minutes ago

🦀 Maryland – Remote

🦀 Maryland – Remote

💵 $55k - $140k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Pearson VUE

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1994

💼 Consulting

🏥 Healthcare

📦 Logistics

Consulting • Healthcare • Logistics

Pearson VUE is a global leader in computer-based testing, providing a wide range of credentialing and certification exams for various industries. They support test-takers and test owners by offering resources, scheduling options, and accommodations to ensure equitable access to testing. Their mission is to empower candidates and enrich communities through the delivery of high-stakes exams that validate professional skills and knowledge, contributing to career advancement and industry standards.

📋 Description

• Support the execution and ongoing management of paid search campaigns across Google Ads, Microsoft Ads, and SA360 • Implement campaign updates, ad copy changes, audience targeting adjustments, budget modifications, and other optimization recommendations • Monitor campaign performance daily and identify performance trends, issues, or opportunities • Conduct keyword research, search query analysis, and competitive monitoring • Support campaign launches, promotions, enrollment season initiatives, and market-specific programs • Ensure campaign settings, budgets, and targeting configurations are accurately maintained • Assist in testing ad copy, bidding strategies, audiences, landing pages, and campaign structures • Analyze campaign data and provide recommendations to improve enrollment volume, conversion rates, and efficiency • Support optimization efforts to improve Cost per Enrollment and overall return on investment • Prepare recurring campaign reports and performance summaries • Analyze campaign performance and communicate key insights to team members and stakeholders • Monitor pacing and budget delivery to align media investments with enrollment goals • Validate campaign tracking and reporting accuracy • Assist with forecasting, trend analysis, and performance investigations • Collaborate with agency partners on campaign updates and optimizations • Partner with Analytics, Enrollment, Marketing, and Digital teams to support business objectives • Coordinate campaign assets, creative approvals, and implementation requirements • Perform quality assurance checks on campaigns, tracking, and reporting • Maintain campaign documentation, testing logs, and performance records • Support process improvement and automation initiatives

🎯 Requirements

• 3-6 years of hands-on experience managing Paid Search (SEM) campaigns • In-depth experience with Google Ads and Google Analytics • Experience analyzing campaign performance data and making optimization recommendations • Strong analytical and problem-solving skills • Excellent attention to detail and organizational skills • Proficiency with Excel and performance reporting tools • Strong written and verbal communication skills • Familiarity with bid management platforms such as SA360 is preferred • Experience with Microsoft Ads is preferred • Exposure to Paid Social, Display, Programmatic, or other digital media channels is preferred • Experience in lead generation, education, healthcare, financial services, or other performance-driven industries is preferred • Familiarity with tagging, tracking, and attribution concepts is preferred • Experience leveraging AI-powered tools to improve marketing workflows and campaign performance is preferred