Senior GTM Analytics Manager

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $125k - $150k / year

⏰ Full Time

🟠 Senior

📉 Data Analyst

👻 Ghost score 0%

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Logo of Pebl

Pebl

501 - 1000 employees

Founded 2014

💼 Consulting

🏥 Healthcare

⚖️ Legal

Consulting • Healthcare • Legal

Pebl is a global Employer of Record (EOR) and HR platform that helps companies hire, pay, and manage employees in 185+ countries. Its AI-powered SaaS provides global payroll, benefits administration, immigration support, talent sourcing, and real-time compliance guidance and integrations, enabling businesses to expand internationally without creating local entities. Pebl serves HR, finance, and legal teams at enterprises and high-growth companies seeking compliant, fast global hiring.

📋 Description

• Analyze campaign performance, top of funnel, lead conversion, and sales pipeline to identify opportunities to improve demand generation and revenue outcomes • Build and maintain dashboards for GTM metrics including campaign ROI, cost per lead, customer acquisition cost, funnel conversion, pipeline by source, and attribution • Translate performance data into actionable recommendations with Marketing and Revenue leadership • Support GTM planning and forecasting by establishing targets, monitoring performance, and improving pipeline predictability • Optimize and maintain the marketing technology stack, including CRM, marketing automation, analytics, and intent platforms • Improve data quality, system integrations, audience segmentation, and reporting infrastructure • Support evaluation and implementation of GTM technology, automation, and AI initiatives • Establish governance for campaign tracking, lead data, consent management, and system usage • Identify GTM lifecycle inefficiencies and design scalable, repeatable solutions • Improve campaign planning, lead capture, scoring, routing, nurturing, attribution, sales handoffs, and operations handoffs • Standardize GTM workflows, documentation, taxonomy, and campaign governance • Drive adoption of GTM operations best practices across regional and functional teams • Collaborate with Marketing, Sales, Revenue Operations, Customer Success, Finance, and Product teams • Support audience segmentation, campaign strategy, pipeline-generation goals, budget allocation, and marketing capacity planning • Define lead stages, qualification criteria, routing rules, SLAs, and feedback loops • Prepare leadership reporting and presentations communicating marketing performance, risks, priorities, and recommended actions

🎯 Requirements

• 4-7 years of professional experience in Marketing Operations or GTM Operations at a startup or technology company • Strong analytical and problem-solving skills with the ability to translate data into operational improvements • Strong communication skills and the ability to synthesize complex information into clear insights for stakeholders • Proficiency with marketing tools (e.g. Inflection or Marketo) and CRM platforms (e.g. Salesforce or HubSpot) • Proficiency with SQL, data visualization tools (e.g., Looker or Tableau), and building reporting dashboards • Highly organized and able to manage multiple initiatives simultaneously • Comfortable operating in a fast-paced, high-growth environment where processes are evolving • Strong collaborator who enjoys working cross-functionally with Sales, Marketing, Finance, and Product teams

🏖️ Benefits

• Flexible Time Off – Take the time you need to recharge. • Parental Leave – Support for growing families. • Health and Dental Insurance – Where applicable, to cover you and your loved ones. • Retirement Savings + Employee Incentive Plan – Plan for the future while sharing our success. • Equity

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