Manager, Portfolio Marketing – High School Partnerships

Job not on LinkedIn

🔥 7 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🔴 Lead

💰 Account Manager

👻 Ghost score 10%

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Logo of Penn Foster

Penn Foster

201 - 500 employees

📚 Education

👥 B2C

🤝 B2B

Education • B2C • B2B

Penn Foster is an online, accredited career school and college that provides self-paced, career-focused diplomas, certificates, associate and bachelor’s degrees across vocational and professional fields. Its programs cover healthcare, veterinary technology (including an AVMA-CVTEA accredited Vet Tech program), skilled trades (HVACR, electrician, plumbing), business, IT, criminal justice, design, and high school diplomas accredited through the Distance Education Accrediting Commission. Penn Foster serves primarily individual learners with flexible, online study options and also offers training solutions for organizations and employers.

📋 Description

• Own the vertical growth strategy and go-to-market system for High School Partnerships • Translate business priorities, market opportunities, customer insights, and commercial needs into coordinated strategies and go-to-market plans • Identify emerging opportunities and develop market assessments • Size and prioritize states, regions, segments, and customer opportunities • Serve as a strategic partner to HSP leadership and Sales • Understand commercial priorities, sales motions, school dynamics, decision-makers, and customer needs • Translate field insight into practical go-to-market plays • Support priority-account and priority-market activation • Develop state-, region-, and segment-specific growth plays across messaging, campaigns, field engagement, conferences, content, and other channels • Design tests, measure outcomes, and scale successful approaches • Analyze customer, commercial, campaign, workforce, school, industry, and competitor data • Synthesize quantitative and qualitative insights and build business cases • Partner across Marketing, Product, Sales, RevOps, Finance, Legal, Engineering, and other teams • Build repeatable planning, prioritization, measurement, and learning rhythms • Identify, size, and prioritize growth opportunities • Establish focused growth plays for priority states, regions, and schools • Codify and scale winning plays • Establish reliable market-intelligence and planning rhythms

🎯 Requirements

• Bachelor’s degree required; Education, Higher Education, Business, Marketing, or a related field preferred • 7+ years of experience in vertical marketing, strategic marketing, product marketing, commercial strategy, market intelligence, growth strategy, business development, or a related function • Demonstrated ability to translate data and customer insight into actionable business recommendations • Experience developing go-to-market strategies and influencing cross-functional stakeholders • Experience working with Sales or another commercial organization is strongly preferred • Strong strategic thinking, analytical rigor, and business judgment • Ability to translate complex market and customer signals into clear recommendations and choices • Proven experience partnering with Sales, commercial, product, or business leaders • Comfort challenging assumptions while maintaining strong stakeholder relationships • Ability to work independently, establish structure, and build new capabilities in ambiguity • Strong written, verbal, facilitation, and executive communication skills • Curiosity about K–12 and ability to learn school, counselor, administrator, and family dynamics quickly • Must reside and perform work within the United States • Must be willing and able to travel as needed • Must complete applicable pre-employment screening requirements • Must complete employment eligibility verification through Form I-9 • Employees are expected to be on camera during meetings unless extenuating circumstances apply

🏖️ Benefits

• Medical, dental, and vision coverage • Flexible spending accounts • Generous paid time off • Sponsored volunteer opportunities • A 401(k) plan with company match • Free access to all of our online programs • Remote work arrangement • Occasional travel opportunities for team meetings, company events, conferences, and summits

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