Manager, Portfolio Marketing – High School Partnerships

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🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🔴 Lead

💰 Account Manager

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Penn Foster

WebsiteLinkedInAll Job Openings

201 - 500 employees

📚 Education

👥 B2C

🤝 B2B

Education • B2C • B2B

Penn Foster is an accredited, career-focused online education provider offering self-paced certificate, diploma, associate, bachelor's degree and high school programs. Its catalog covers vocational and professional areas including healthcare, veterinary technology, skilled trades (HVACR, electrical, plumbing), automotive repair, business, IT, criminal justice, design, hospitality, and more. Penn Foster serves individual learners (over 133,000 active students) with flexible, 24/7 online coursework and also provides employer-facing training solutions. The institution operates multiple schools/divisions and maintains accreditations such as DEAC and program-specific accreditations (for example, an AVMA-CVTEA-accredited veterinary technician program).

📋 Description

• Own the vertical growth strategy and go-to-market system for High School Partnerships • Serve as the strategic marketing partner to HSP leadership and Sales • Identify emerging opportunities and develop market assessments • Size and prioritize states, regions, segments, and customer opportunities • Develop recommendations on where HSP should invest and why • Understand commercial priorities, sales motions, school dynamics, decision-makers, and customer needs • Translate field insights into practical go-to-market plays • Support priority-account and priority-market activation • Develop state-, region-, and segment-specific growth plays across messaging, campaigns, field engagement, conferences, content, and other channels • Design tests, measure outcomes, and scale successful plays • Analyze customer, commercial, campaign, workforce, school, industry, and competitor data • Synthesize quantitative and qualitative insights and build business cases • Partner across Marketing, Product, Sales, RevOps, Finance, Legal, Engineering, and other teams • Build repeatable planning, prioritization, measurement, and learning rhythms • Establish market-intelligence and marketing planning processes that improve focus, execution, and decision quality

🎯 Requirements

• Bachelor’s degree required; Education, Higher Education, Business, Marketing, or a related field preferred • 7+ years of experience in vertical marketing, strategic marketing, product marketing, commercial strategy, market intelligence, growth strategy, business development, or a related function • Demonstrated ability to translate data and customer insight into actionable business recommendations • Experience developing go-to-market strategies and influencing cross-functional stakeholders • Experience working with Sales or another commercial organization is strongly preferred • Strong strategic thinking, analytical rigor, and business judgment • Ability to translate complex market and customer signals into clear recommendations and choices • Proven experience partnering with Sales, commercial, product, or business leaders • Comfort challenging assumptions while maintaining strong stakeholder relationships • Ability to work independently, establish structure, and build new capabilities in ambiguity • Strong written, verbal, facilitation, and executive communication skills • Curiosity about K–12 and ability to learn school, counselor, administrator, and family dynamics quickly • Must reside and perform work within the United States • Must be willing and able to travel as needed • Employees are expected to be on camera during meetings unless extenuating circumstances apply • Successful completion of applicable pre-employment screening requirements • Completion of employment eligibility verification (Form I-9), including remote verification and potentially in-person identity verification

🏖️ Benefits

• Medical, dental, and vision coverage • Flexible spending accounts • Generous paid time off • Sponsored volunteer opportunities • A 401(k) plan with company match • Free access to all of our online programs • Occasional travel for team meetings, company events, conferences, summits, and similar activities