Market Growth Strategy, Manager

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Penn Foster

WebsiteLinkedInAll Job Openings

201 - 500 employees

📚 Education

👥 B2C

🤝 B2B

Education • B2C • B2B

Penn Foster is an online, accredited career school and college that provides self-paced, career-focused diplomas, certificates, associate and bachelor’s degrees across vocational and professional fields. Its programs cover healthcare, veterinary technology (including an AVMA-CVTEA accredited Vet Tech program), skilled trades (HVACR, electrician, plumbing), business, IT, criminal justice, design, and high school diplomas accredited through the Distance Education Accrediting Commission. Penn Foster serves primarily individual learners with flexible, online study options and also offers training solutions for organizations and employers.

📋 Description

• Identify emerging High School Partnerships market opportunities, regional growth trends, and strategic partnership opportunities. • Monitor customer, competitor, workforce, school, and industry trends to inform marketing and growth strategy. • Develop market assessments and recommendations for priority states and regions. • Serve as the strategic marketing partner for High School Partnerships. • Translate business objectives into marketing recommendations and go-to-market opportunities. • Lead HSP marketing planning conversations with clear priorities and recommendations. • Develop annual and quarterly marketing strategies aligned to commercial priorities. • Build state- and region-specific growth plans supporting enrollment and revenue growth. • Prioritize opportunities based on market potential, business impact, and organizational readiness. • Shape conference and field engagement strategies. • Partner with Marketing, Product, Engineering, Legal, Finance, RevOps, Sales, and other teams on coordinated strategies. • Facilitate stakeholder alignment across messaging, campaigns, and commercial programs. • Build relationships with external organizations, school partners, industry associations, and community stakeholders. • Analyze market trends, customer behavior, campaign performance, and commercial data. • Translate quantitative and qualitative insights into strategic recommendations and data-supported business cases.

🎯 Requirements

• Bachelor’s degree required; background in Education, Higher Education, or a related field strongly preferred. • 7+ years of experience in strategic marketing, product marketing, commercial strategy, market intelligence, business development, or a related function. • Strong analytical skills and ability to translate data into actionable business recommendations. • Ability to synthesize complex information into clear strategic direction. • Experience leading cross-functional initiatives and influencing senior stakeholders. • Exceptional written, verbal, and presentation skills. • Ability to thrive in ambiguity, establish structure, and build new capabilities from the ground up. • Successful completion of a role-specific assessment. • Successful completion of applicable pre-employment screening requirements. • Completion of employment eligibility verification through Form I-9. • Ability to work in a remote, on-camera environment, with camera use expected during meetings unless extenuating circumstances apply.

🏖️ Benefits

• Medical insurance • Dental insurance • Vision insurance • Flexible spending • Generous paid time off • Sponsored volunteer opportunities • 401K with a company match • Free access to all online programs