VP, Growth and Revenue – Marketing

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Trustwell

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2023

🍽️ Food & Beverage

🏥 Healthcare

📦 Logistics

Food & Beverage • Healthcare • Logistics

Trustwell is a software and services company that provides compliance, traceability, label formulation, and quality management solutions for the food and supplement industries. Its Trustwell Connect platform (combining Genesis and FoodLogiQ products) offers SaaS tools for nutrition and recipe formulation, regulatory labeling, supplier compliance, supply-chain traceability, recall management, and an AI regulatory assistant (AskReg). Trustwell serves food manufacturers, retailers, restaurants, distributors, and supplement makers to help them meet regulatory requirements, accelerate product development, and improve supply chain transparency.

📋 Description

• Develop and execute Trustwell's integrated revenue marketing strategy aligned with corporate growth objectives • Own marketing-generated and marketing-influenced pipeline goals, conversion metrics, and revenue performance • Build scalable demand generation programs across target industries, buyer personas, and customer segments • Develop lifecycle marketing programs that generate customer expansion, cross-sell, and upsell opportunities • Lead integrated, multi-channel campaigns across paid media, email, webinars, field marketing, ABM, partner marketing, digital channels, and outbound support • Partner with Product Marketing, Customer Marketing, Digital Experience, Creative, Sales, Customer Success, Account Management, and Revenue Operations • Forecast marketing-sourced pipeline and optimize performance against quarterly and annual growth targets • Own the marketing technology ecosystem, including HubSpot, lead scoring, segmentation, campaign execution, lifecycle management, and automation • Partner with Revenue Operations on Salesforce, reporting, data quality, attribution, and funnel visibility • Leverage AI and automation to improve campaign execution, personalization, and operational efficiency • Develop executive dashboards connecting marketing investments to pipeline, revenue, and ROI • Establish attribution models and optimize campaigns, paid media, nurture programs, and conversion funnels • Present marketing performance, strategic recommendations, and business insights to executive leadership and the Board • Increase pipeline, conversion rates, ARR contribution, expansion and cross-sell pipeline, paid media efficiency, and adoption of complementary Trustwell solutions

🎯 Requirements

• 10+ years of progressive B2B marketing experience, including at least 5 years leading demand generation or revenue marketing • Proven success building scalable revenue marketing organizations that deliver pipeline and revenue growth • Experience developing lifecycle marketing strategies driving customer expansion, cross-sell, and upsell in B2B SaaS • Deep expertise in demand generation, paid media, marketing automation, ABM, lifecycle marketing, funnel optimization, and performance marketing • Strong understanding of modern B2B SaaS buying journeys and customer acquisition strategies • Experience building attribution models, executive dashboards, and data-driven reporting frameworks • Exceptional analytical skills translating performance data into strategic business decisions • Experience managing HubSpot, Salesforce, 6sense, and modern analytics tools • Strong financial and operational discipline, including budget and investment allocation • Outstanding communication, executive presence, and cross-functional leadership skills • Demonstrated success partnering with Sales, Customer Success, Product Marketing, and Revenue Operations • Growth mindset with passion for experimentation, continuous optimization, AI innovation, and measurable outcomes • Bachelor's degree in Marketing, Business, Communications, or related field required • Experience in B2B SaaS or enterprise technology marketing • Experience with HubSpot Marketing Hub and Salesforce CRM • Experience with marketing attribution and business intelligence platforms • Expertise in paid media strategy and optimization • Experience leading Account-Based Marketing programs • Experience with AI-enabled marketing tools and automation platforms • Experience in food technology, supply chain software, compliance, or enterprise SaaS preferred • Acceptable background and references required upon conditional offer

🏖️ Benefits

• Full healthcare benefits, including medical, dental, and vision • Supplemental benefits, including STD, LTD, HSA, 401k, etc. • Responsible Time Off (PTO) + Holiday Pay • Competitive Compensation + Bonus • Annual bonus of up to 10% • Participation in the company equity program • Growth opportunities • Accommodation support during the employment process