Market Growth Strategy, Manager

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Penn Foster

WebsiteLinkedInAll Job Openings

201 - 500 employees

📚 Education

👥 B2C

🤝 B2B

Education • B2C • B2B

Penn Foster is an accredited, career-focused online education provider offering self-paced certificate, diploma, associate, bachelor's degree and high school programs. Its catalog covers vocational and professional areas including healthcare, veterinary technology, skilled trades (HVACR, electrical, plumbing), automotive repair, business, IT, criminal justice, design, hospitality, and more. Penn Foster serves individual learners (over 133,000 active students) with flexible, 24/7 online coursework and also provides employer-facing training solutions. The institution operates multiple schools/divisions and maintains accreditations such as DEAC and program-specific accreditations (for example, an AVMA-CVTEA-accredited veterinary technician program).

📋 Description

• Identify emerging High School Partnerships market opportunities, regional growth trends, and strategic partnership opportunities aligned to business objectives • Monitor customer, competitor, workforce, school, and industry trends to inform marketing and growth strategy • Develop market assessments and recommendations for priority states and regions • Serve as the strategic marketing partner for High School Partnerships • Translate business objectives into marketing recommendations and go-to-market opportunities • Lead HSP marketing planning conversations with a clear point of view, agenda, and recommendation • Develop annual and quarterly HSP marketing strategies aligned to commercial priorities • Build state- and region-specific growth plans supporting enrollment and revenue growth • Prioritize opportunities based on market potential, business impact, and organizational readiness • Shape conference and field engagement strategies supporting HSP business goals • Partner across Marketing, Product, Engineering, Legal, Finance, RevOps, Sales, and other internal teams to develop coordinated strategies • Facilitate stakeholder alignment so HSP priorities are reflected in messaging, campaigns, and commercial programs • Build relationships with external organizations, school partners, industry associations, and community stakeholders • Analyze market trends, customer behavior, campaign performance, and commercial data to identify growth opportunities • Translate quantitative and qualitative insights into strategic recommendations • Build data-supported business cases using customer insight and market understanding

🎯 Requirements

• Bachelor’s degree required; background in Education, Higher Education, or a related field strongly preferred • 7+ years of experience in strategic marketing, product marketing, commercial strategy, market intelligence, business development, or a related function • Strong analytical skills with the ability to translate data into actionable business recommendations • Demonstrated ability to synthesize complex information into clear strategic direction • Experience leading cross-functional initiatives and influencing senior stakeholders • Exceptional written, verbal, and presentation skills • Ability to thrive in ambiguity, establish structure, and build new capabilities from the ground up • Completion of a role-specific assessment as the first step in the hiring process • Successful completion of applicable pre-employment screening requirements • Completion of federal employment eligibility verification through Form I-9 • Ability to work in a remote, on-camera environment and remain on camera during meetings unless extenuating circumstances apply

🏖️ Benefits

• Medical insurance • Dental insurance • Vision insurance • Flexible spending • Generous paid time off • Sponsored volunteer opportunities • 401K with a company match • Free access to all of our online programs